Presenting an Insight and Recommendation

What is an analytical story?

An analytical story connects:

1. The question
2. The evidence
3. The interpretation
4. The recommended action

It doesn't mean forcing data into a dramatic narrative. It means presenting the most relevant facts in an order that helps the audience understand what to consider next.

A simple structure

Lead with the key message. Put supporting detail after it so a busy reader gets the conclusion quickly (the "pyramid principle").

Example

The strong version gives the what, the where, the when, the pattern, and a next step.

Match detail to the audience

Key takeaways

• Separate observation from explanation.
• Be clear about:
  • What the data shows
  • What it suggests
  • What additional evidence would strengthen the recommendation
• Use precise language: "is associated with", not "causes", unless you have causal evidence.