Make no mistake – The online world is cluttered with an endless sea of content, perhaps, therein lies the rub. Content is not just king; it’s the ace, queen, and jack of all trades. A staggering 77% of marketers assert that content is at the core of their marketing strategy. In fact, Seth Godin, The best-selling author, and a renowned marketing Guru sincerely believes that “[Content Marketing] is all the marketing that’s left in recent times.”

As we navigate into 2024, (and given the fiercely competitive nature of the whole process) understanding and leveraging the right content writing tools has never been more crucial. The primary challenge marketers face today is crafting content that not only resonates but also converts.

This guide delves into the top 25 best content writing tools that are essential for every stage of your content journey—from sparking initial ideas with powerful ideation tools to ensuring your final piece is polished and ready for publishing.

Planning/Ideation

The ideation and planning phase is crucial for setting a solid foundation. This phase helps you pinpoint relevant topics and keywords that not only engage your audience but also drive traffic effectively. Below, we explore five essential tools that streamline this critical phase, helping you start your content journey on the right foot.

1. Answer the Public

Answer The Public captures real-time data on the queries people input into search engines. By generating visual search clouds, the tool helps you visualize common questions and related terms around your topic, providing a deeper understanding of audience needs and interests. This tool provides visualizations of search questions and suggested autocomplete searches in an image called a search cloud.

Key Features: Visual keyword research and data-driven insights into what your audience seeks.

Pricing: Offers a free version with limited queries; paid plans provide more comprehensive features and unlimited searches.

Also Explore: Data-Driven Marketing: Benefits and Challenges in 2024

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2. Google Trends

Google Trends analyzes the popularity of search queries across different regions and languages, offering valuable insights into trend cycles and seasonal variations in search behavior. It serves as an indispensable tool for spotting emerging trends and planning timely content.

Key Features: Compare search terms, view related queries, and understand geographical interest in specific topics.

Pricing: Free to use.

3. Google Keyword Plannner

As a part of the Google Ads suite, Google Keyword Planner provides extensive data on keyword volumes and competition, helping you find high-value keywords tailored to your campaigns. It is essential for optimizing your search strategies and understanding market trends.

Key Features: Keyword suggestions, competition level, historical statistics, and future performance forecasting.

Pricing: Free, but you need to have a Google Ads account to access.

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4. Ahrefs

Ahrefs is a robust SEO toolkit that offers detailed insights into keyword rankings, backlinks, and competitor strategies. Its extensive database updates frequently, ensuring you have the latest data to optimize your website and content effectively. Ahrefs also provides detailed insights into keyword rankings, search volume, and difficulty.

Key Features: Keyword exploration, site audit features, competitive analysis, and backlink research.

Pricing: No free version available; offers a variety of plans depending on the depth of features required.

5. Buzzsumo

Buzzsumo is a powerhouse for discovering popular content and influential creators across various platforms. It provides detailed analyses of content performance, helping you understand what engages audiences and how to tailor your content for maximum impact. It excels in content discovery and performance analysis and helps you identify trending content and key influencers in specific niches.

Key Features: Content insights, influencer identification, and social media monitoring.

Pricing: A free trial is available; paid plans offer more detailed analyses and unlimited searches.

ALSO READ: SEO Tools to check every essential SEO parameter and enhance your Google Rank.

Content Outline

Outlining is a crucial step in the content creation process, serving as the blueprint for your final piece. A well-structured outline ensures that your ideas flow logically and that every part of your content serves its purpose, enhancing readability and engagement.

By using the right tools to create detailed outlines, content creators can streamline their workflow, reduce the time spent on revisions, and focus more on the quality of the content itself. The following tools are designed to aid in this essential phase, helping you organize your thoughts and execute your vision with precision.

6. Ideaflip

Ideaflip provides a user-friendly interface for brainstorming and idea mapping. This web-based tool allows you to utilize interactive, virtual sticky notes to capture and organize your thoughts collaboratively. It’s particularly useful for teams looking to structure ideas during content planning sessions.

Key Features: Interactive brainstorming with virtual sticky notes, real-time collaboration, and a flexible, user-friendly interface.

Pricing: No free version available; starts at $9 per user per month with a 14-day free trial.

7. Evernote

Evernote is a robust application designed for note-taking, organizing, task management, and archiving. It allows users to create notes, which can be text, drawings, photographs, or saved web content.

Key Features: Syncs content across devices, powerful search capabilities, and integrations with third-party apps.

Pricing: A free basic plan is available; premium plans start at $7.99 per month.

Also Read: Top 10 SEO Techniques For Better Ranking in 2024

8. Notion

Notion acts as an all-in-one workspace for note-taking, data management, project management, and collaboration. It integrates the functionalities of a note-taking app with the robustness of a database.

Key Features: Customizable templates, extensive integration options, and versatile project and task management tools.

Pricing: Free for personal use; paid plans for teams start at $8 per user per month.

9. SEO Review Tools Content Outline Generator

This free tool helps create structured content outlines by generating subtopics, headings, and questions based on the user’s main topic. It aids in organizing and planning detailed content structures efficiently.

Key Features: Automated content structuring, SEO-focused outline creation, and integration with keyword analysis tools.

Pricing: Free tool with a generous daily usage limit.

10. Asana Roadmap/Mindmap

Asana offers a timeline feature that enables users to create roadmaps and Gantt-chart-like visualizations for project planning and tracking. It’s ideal for managing multiple tasks and deadlines within a collaborative environment.

Key Features: Project visualization, timeline creation, and integration with various workflow tools.

Pricing: A free basic plan is available; premium plans start at $10.99 per user per month.

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Research

During content creation, thorough research underpins every quality article, blog post, or report. Content research tools are indispensable for digging deep into your topic or industry. They streamline the collection of data, insights, and trends, ensuring your writing is both informed and impactful.

From tracking keywords to analyzing competitors, these tools equip you with the necessary resources to elevate your content’s relevance and appeal.

11. Feedly

Feedly aggregates content from a wide range of online sources, allowing users to organize and access updates from their favorite websites in one place. It helps you stay updated with the latest trends, news, and insights in your industry or any area of interest.

• Key Features: Custom feeds from a selection of over 40 million feeds, AI-driven insights to cut through the noise, and integration with other tools like Evernote, Slack, and OneNote.
• Pricing: Offers a free version with basic features; paid plans start at $6 per month, offering more comprehensive features and team collaboration tools.

12. Statista

Statista provides reliable, up-to-date statistics, market data, and industry insights across a vast range of topics and sectors. It is an essential tool for content writers who need to back their writing with hard data and trends.

• Key Features: Access to over one million statistics, forecasts, dossiers, reports, and infographics.
• Pricing: Free basic access; Premium access starts from $39 per month, providing comprehensive access to all statistics and custom research options.

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13. Semrush – Topic Research Tool

Semrush’s Topic Research tool helps you find content ideas and trending topics based on your keywords, enabling you to craft content that resonates with your audience and ranks well on search engines.

• Key Features: Content ideas based on trending topics and audience interest, SEO optimization tools, and competitor content analysis.
• Pricing: The tool is part of the Semrush suite, with plans starting at $119.95 per month that include various other SEO and marketing tools.

14. Twitter/Reddit

Twitter (Yes Elon, We refuse to call it “X”) and Reddit are dynamic platforms for discovering the latest news, trends, and public opinions. They offer rich insights into real-time market and consumer behaviors that are invaluable for content research.

• Key Features: Access to real-time data, engagement with diverse communities, and ability to follow trends through hashtags and threads.
• Pricing: Both platforms are free to use, with optional paid advertising features for enhanced visibility.

15. Wolfram GPT

Wolfram GPT enriches ChatGPT with the ability to access powerful computation, accurate math, curated knowledge, and real-time data from Wolfram’s vast database. It is ideal for content that requires detailed, accurate, and computationally intensive information.

• Key Features: Integration of real-time data, comprehensive computation capabilities, and access to a vast repository of structured knowledge.
• Pricing: Pricing details are not explicitly listed; interested users are encouraged to contact Wolfram for integration and subscription information.

Also Read: Top 9 AI Tools for Content Creation That You Shouldn’t Miss

Writing & Editing

When it comes to crafting compelling content, the right writing and editing tools are essential. They streamline the writing process, from initial drafts to final edits, ensuring clarity, coherence, and grammatical precision.

These tools offer everything from basic grammar checks to advanced stylistic insights, helping writers produce polished and engaging content that captures and retains reader interest. Explore our recommended tools to enhance your writing efficiency and effectiveness.

16. Hemingway Editor

Hemingway Editor provides a clean, distraction-free environment for writing and editing. It highlights complex sentences and errors, using colors to suggest simpler alternatives. This helps to improve readability and clarity in your writing.

Key Features: Identifies hard-to-read sentences, passive voice, adverbs, and complex words.

Pricing: Free for the basic online version; the desktop version is available for a one-time purchase of $19.99, which includes additional features such as offline editing.

17. Google Docs

Google Docs offers a collaborative platform for content creation, allowing multiple users to write, edit, and comment in real time. Its intuitive interface is integrated with powerful tools such as voice typing and research tools.

Key Features: Real-time collaboration, history tracking, and voice typing.

Pricing: Free to use with a Google account, with additional storage and features available through Google Workspace subscriptions.

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18. Grammarly

Grammarly is an advanced AI grammar-checking tool that enhances writing quality by detecting grammatical errors, suggesting style improvements, and ensuring tone consistency. It integrates across multiple platforms.

Key Features: Grammar and punctuation check, style and tone adjustments, plagiarism detection.

Pricing: Offers a limited free version; premium versions start at $12 per month, providing more comprehensive writing insights and suggestions.

19. OneLook Thesaurus

OneLook Thesaurus helps writers expand their vocabulary by providing synonyms, antonyms, and related words. It’s an invaluable resource for finding just the right word to express an idea or emotion.

Key Features: Extensive database of words with synonyms, antonyms, and related terms.

Pricing: Free to use online.

20. ProWritingAid

ProWritingAid combines grammar and style checking with in-depth writing reports, offering suggestions to improve clarity, readability, and engagement. It’s particularly useful for long-form content writers and novelists.

Key Features: In-depth writing analysis, style suggestions, and error correction.

Pricing: Free trial available; premium plans start at $20 per month, with discounts for annual subscriptions and lifetime access options.

ALSO READ: Best Platforms to learn and ace digital marketing?

Collaboration & Publishing

Effective collaboration and efficient publishing are crucial for content success. Collaboration tools bridge the gap between remote teams, enabling seamless communication and real-time feedback while publishing tools help distribute content across various channels to maximize reach and impact.

Explore our selection of top tools designed to enhance teamwork and streamline the publication process, ensuring your content resonates with audiences everywhere.

21. Google Workspace

Google Workspace enhances team collaboration through a suite of productivity apps including Gmail, Docs, Drive, and Meet. It facilitates real-time collaboration across different formats and devices, ideal for teams of all sizes. The integration of AI and customizable options helps boost productivity and streamline business operations effectively.

Key Features: Professional email, real-time document collaboration, and integrated communication tools.

Pricing: Starts at ₹736 INR per user/month with a 14-day free trial. Additional features and higher plans are available.

22. Confluence

Confluence is a document collaboration tool that allows teams to create, share, and collaborate on projects in a centralized workspace. It integrates seamlessly with other Atlassian products like Jira, enhancing project transparency and team alignment. Confluence is particularly beneficial for teams that need to manage large volumes of documentation alongside complex project timelines.

Key Features: Real-time editing, template use, extensive integration options.

Pricing: Offers a free version for up to 10 users; paid plans start at $5.50 per user/month.

Also Explore: Digital Marketing Best Practices for 2024

23. Narrato

Narrato organizes content projects with tools designed to streamline workflow and project management, making it ideal for content teams looking for efficiency and customization. It also offers advanced content planning tools and a robust content calendar that helps in managing content at scale, ensuring timely and consistent content delivery.

Key Features: Custom workflows, task assignment, automation features.

Pricing: Provides a free trial; premium features available upon request.

24. WordPress

WordPress is a powerful content management system that’s great for creating and managing websites. It offers extensive customization options through themes and plugins, making it suitable for everything from simple blogs to complex e-commerce sites. WordPress also supports a vast community, providing users with countless resources for learning and troubleshooting.

Key Features: Customizable designs, SEO-friendly tools, and robust security measures.

Pricing: Free basic use; personal plans start at $4/month billed annually.

25. Sprout Social

Sprout Social is a social media management tool that helps businesses expand their social media presence through effective engagement and analytics tools. It provides comprehensive reporting features that allow businesses to track performance and strategize accordingly, making it an invaluable tool for marketers aiming to increase engagement and optimize their social media output.

Key Features: Multi-platform social media management, detailed analytics, and post-scheduling.

Pricing: Offers a free trial; paid plans start after the trial period, with pricing available upon request.

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In Closing

As we end our exploration of the best content writing tools for 2024, remember that the essence of effective content creation lies not just in the quality of the tools but in how you use them to enhance your workflow. From ideation and outlining to research, writing, editing, and publishing, each tool we’ve discussed offers unique features to streamline your process and elevate your content strategy.

These splendid content writing tools will turn into your solid associates and bring a lot of help when concocting new subjects, structuring infographics, and other content.

Accredit your words with the right tools, and watch your content transform into something that not only informs but inspires.

Also Read: Top Digital Marketing Trends for 2024

FAQs

What are some additional content management tools not featured in this list?

Additional notable content management tools include Alfresco Community Edition, Apache Roller, and dotCMS. These tools offer various features that cater to different needs, such as document management, blog publishing, and extensive customization capabilities.

How do content writing tools enhance productivity?

Content writing tools streamline the writing process by providing features like grammar checking, plagiarism detection, and style editing. These tools help writers focus on creating high-quality content by reducing the time spent on revising and editing.

Can content writing tools help with SEO?

Yes, many content writing tools have built-in SEO capabilities to optimize content for search engines. They can suggest relevant keywords, analyze readability, and even provide tips on improving content structure to enhance visibility and reach a broader audience.