Search Engine Optimization is a crucial part of any digital marketing strategy. It helps your website and content get top rankings in search engine results, driving more traffic and leads for your company. But, it’s very complex and comprehensive when it comes to implementation.

That’s where SEO tools come into play. These tools perform various tasks in the SEO domain. Digital marketers and SEO professionals frequently use them in various capacities for keyword research, off-page SEO, on-page SEO, technical SEO, SEO KPI metrics evaluation and analysis, and much more.

The market is bustling with new SEO tools every day that solve a different problem., which makes it difficult to keep track of all the best SEO tools. So, I collaborated with our SEO expert, Mr Ram to create this comprehensive list of top SEO tools that he swears by. So, let’s get started.

Best Tools For Search Engine Optimization (SEO)

SEO is a pretty vast domain. There are hundreds of innovative and helpful SEO tools that help with various aspects and types of SEO such as on-page SEO, off-page SEO, technical SEO, local SEO, content research and formatting tools, keyword research, site analysis tools, and much more.

Here are our SEO manager’s top 32 picks for the best SEO tools:

Also Read | Best Tools for Digital Marketing

1. Semrush

Semrush is a comprehensive digital marketing toolkit known for its versatility in SEO, content marketing, competitor analysis, PPC, and social media marketing. It’s an all-rounder that caters to all aspects of online visibility management. Definitely, a favorite for its broad capabilities.

Semrush truly stands out for its holistic approach to SEO and digital marketing. It’s a powerful tool that grows as you upgrade your digital marketing skills, offering deep insights and competitive advantages across various digital marketing disciplines.

USP: Its ability to offer an extensive suite of tools within a single platform, making it invaluable for marketers seeking to streamline their SEO and marketing efforts.

Category: All-in-one SEO and digital marketing platform.

Used For:

• Keyword research and analysis
• Site audits for SEO performance
• Competitor analysis
• Content marketing strategy
• Social media and PPC campaign management

Key Features:

• Traffic analytics and organic research
• Backlink analysis and link-building tools
• Position tracking and site audit functionality
• Content analyzer and topic research tools
• Marketing insights and reports

Pricing: Semrush offers a Freemium model with basic functionalities available for free. Paid plans start from Pro ($119.95/month), Guru ($229.95/month), and Business ($449.95/month), catering to different levels of SEO professionals and businesses.

Learning Curve: Medium

2. Ahrefs

Ahrefs is an advanced SEO resource that specializes in link analysis, keyword research, and competitive insights. It’s known for its robust backlink index and powerful SEO tools.

Also Read | Certified ways of generating high-quality backlinks!

Ahrefs shines with its unparalleled data on backlinks and SEO performance, making it indispensable for serious SEO professionals and marketers focused on outmaneuvering their competition through superior insights and strategies.

USP: Exceptional backlink analysis capabilities and a comprehensive database for SEO insights.

Category: SEO analytics and link-building platform.

Used For:

• In-depth backlink analysis
• Keyword research and tracking
• Site audit for on-page SEO
• Competitor research and analysis
• Content exploration

Key Features:

• Extensive backlink index and site explorer
• Keyword explorer with detailed metrics
• Technical SEO site audit tool
• Content explorer for content research
• Rank tracker for monitoring keyword rankings

Pricing: Ahrefs operates on a subscription model, starting from Lite ($99/month) to Standard ($199/month), Advanced ($399/month), and Agency ($999/month) plans, with a trial period for new users at a nominal fee.

Learning Curve: Medium to hard

Enrolling in GUVI’s Digital Marketing course can help you become an expert in the digital world, regardless of your level of marketing expertise. Learn the ins and outs of email marketing, social media marketing, content production, SEO, and more from professionals in the field. Through practical projects and real-world case studies, acquire job-ready skills with globally recognized certifications.

Instead, if you want to explore Marketing Research Techniques through a Self-paced course, try GUVI’s Marketing Research Techniques Self-Paced certification course.

3. MOZ

MOZ is an all-encompassing SEO software suite known for its user-friendly interface and effective SEO tools, focusing on both beginners and experts alike.

It offers extensive educational resources and a supportive community. If you’re a beginner looking to refine your SEO strategy, MOZ offers the tools and knowledge to help you succeed.

USP: Strong focus on education and community resources alongside its SEO toolset.

Category: SEO software suite.

Used For:

• Keyword research and SEO insights
• Site audits and on-page optimization
• Link building and analysis
• Rank tracking
• SEO toolbar for instant metrics

Key Features:

• Keyword Explorer for research and strategy
• SEO Audit & Crawl to identify website issues
• Rank Tracking to monitor performance
• Link Explorer for backlink analysis
• MOZBar (SEO toolbar for Chrome)

Pricing: MOZ offers a Freemium model with MOZBar, Keyword Explorer, Domain Analysis, Competitive Research, Link Explorer, and a few other SEO tools for free.

Paid plans include Standard ($79/month), Medium ($143/month), Large ($239/month), and Premium ($479/month) when billed yearly, with a free 30-day trial for new users.

Learning Curve: Easy to medium.

Must Read: 10 Types of SEO: How to Rank Higher Using Search Engine Optimization?

4. Keywords Everywhere

Keywords Everywhere is a browser add-on for keyword research that shows keyword data across multiple websites, making it easier to see search volume, CPC, and competition data on the go.

It is a game-changer for those who need quick keyword insights without switching between tools. It’s incredibly handy for on-the-fly research, saving time and enhancing productivity for marketers and content creators alike.

USP: Integrates seamlessly with your browser to provide instant keyword metrics on search engines and other sites.

Category: A keyword research tool.

Used For:

• Viewing search volume, CPC, and competition data
• Finding related keywords
• Analyzing keyword trends
• Quick keyword research directly in search results

Key Features:

• Browser extension for Chrome and Firefox
• Supports data on multiple platforms like Google Analytics, Search Console, and more
• Keyword metrics are displayed in real-time as you browse
• Trend charts for historical keyword data

Pricing: $1.75/month (bronze), $6/month (silver), $25/month (gold), when billed annually.

Learning Curve: Easy.

Also Read | What is Search Intent and How to Use it to Rank #1 on SERP

5. Ubersuggest

Ubersuggest created by Neil Patel, is a versatile SEO tool designed to offer keyword suggestions, content ideas, and insights into competitors’ strategies.

Ubersuggest strikes the perfect balance between functionality and affordability. Its straightforward design removes the intimidation factor from SEO, making it a great tool for beginners with tight budgets.

USP: Provides a comprehensive suite of SEO tools at an affordable price, making it accessible for beginners and small businesses.

Category: SEO and content marketing tool.

Used For:

• Keyword research and suggestion
• SEO audit reports
• Competitor analysis
• Backlink data
• Content idea generation

Key Features:

• Domain overview for a snapshot of SEO performance
• Keyword suggestions and content ideas
• Backlink checker
• Site audit for on-page SEO improvements
• Rank tracking

Pricing: Fee version with limited features. Paid plans include Individual ($12/month), Business ($20/month), and Enterprise/Agency ($40/month).

Learning Curve: Easy.

6. Woorank

Woorank is an SEO and digital marketing tool that provides instant website reviews and SEO auditing capabilities. It offers actionable insights and recommendations to improve website visibility and performance.

Woorank is like having a personal SEO consultant who constantly monitors your website’s health and performance. Its detailed insights and recommendations are ideal for marketers and businesses looking to enhance their online presence efficiently.

USP: Instant SEO audits and easy-to-understand insights for improving website performance and visibility.

Category: SEO auditing and digital marketing tool.

Used For:

• SEO auditing and site reviews
• Keyword analysis and tracking
• Competitor analysis
• Technical SEO insights
• Monitoring website performance

Key Features:

• Comprehensive SEO audits
• Competitor analysis
• Keyword tracking and insights
• Site crawl analysis
• SEO monitoring and reporting

Pricing: Offers a 14-day free trial. Paid plans start with Pro at $53.25/month for pro, Premium at $133.25/month, and custom pricing for Enterprise solutions.

Learning Curve: Medium.

Also Read: Top 7 Reasons Why You Should Learn Digital Marketing in 2024

7. Yoast SEO

Yoast SEO is a popular WordPress plugin designed to improve your site’s SEO on all needed aspects. Get real-time page analysis to optimize your content, images, meta descriptions, and more. It’s particularly famous for its user-friendly interface and effectiveness in improving website visibility.

USP: Provides comprehensive SEO improvements with a focus on content analysis and readability.

Category: SEO plugin for WordPress.

Used For:

• Real-time content analysis
• SEO scoring on posts and pages
• Technical SEO improvements
• Readability checks

Key Features:

• Page analysis
• Technical SEO settings
• XML sitemaps functionality
• Full control over site breadcrumbs

Pricing: Yoast SEO offers a free plugin version with essential features. Premium version is available for $99/year.

Learning Curve: Easy to medium.

8. Rank Math

Rank Math is another famous WordPress SEO plugin that offers powerful tools to optimize your site for search engines and social media.

It is a powerhouse for those who want to take their SEO to the next level with minimal fuss. Its automation features and intuitive interface make it a favorite among WordPress users.

USP: Offers a highly intuitive setup and a wide range of SEO features in a single plugin.

Category: SEO plugin for WordPress.

Used For:

• Automated SEO improvements
• Schema markup
• Keyword ranking
• Sitemap generation

Key Features:

• Advanced SEO analysis tool
• Google Search Console integration
• Automated image SEO
• Local SEO features

Pricing: Offers a free WordPress plugin. Premium plans start at $4.92/month (pro), $20.99/month (business), and 49.99/month (agency) when billed annually.

Learning Curve: Easy.

Also Read: How to Learn Digital Marketing in 2024?

9. SE Ranking

SE Ranking is a versatile SEO platform offering a comprehensive set of tools for keyword research, competitor analysis, website audit, keyword ranking tracking, and more.

SE Ranking is a solid choice for those who need an all-in-one SEO platform with detailed insights and flexible tracking options. Its competitive pricing structure also makes it accessible for a range of budgets.

USP: Known for its flexibility in tracking keyword rankings across different search engines and locations.

Category: All-in-one SEO platform.

Used For:

• Keyword research and ranking
• Competitor analysis
• Website auditing
• Backlink monitoring
• On-Page SEO checker

Key Features:

• Real-time ranking positions
• Detailed reports and analytics
• SEO/PPC Competitor Research
• Social Media Management and Analytics
• Website Audit

Pricing: Free subscription for 7 days. ₹2299-₹4648/month (economy), ₹5976-13944 (business), and ₹16600-₹49800/month (first class) when billed annually.

Learning Curve: Medium.

10. Google Keyword Planner Tool

Google Keyword Planner Tool is a tool offered by Google Ads to discover new keywords and get search volume and forecasts for your keywords. It’s essential for anyone looking to run paid search campaigns and also valuable for organic keyword research.

Google Keyword Planner is indispensable for anyone serious about online marketing. Its value in planning effective SEO and PPC strategies is unparalleled, especially with free access.

USP: Direct integration with Google Ads and access to Google’s vast data on search queries.

Category: Keyword research and planning tool.

Used For:

• Finding new keywords
• Getting search volume and forecasts
• Planning PPC campaigns

Key Features:

• Keyword discovery
• Search volume trends
• Performance forecasts
• Bid estimates for ads

Pricing: Free with a Google Ads account.

Learning Curve: Easy to medium.

Also, Read | A Guide on Optimizing Keywords for SEO

11. Google Search Console

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results.

It is invaluable for webmasters, SEO professionals, and website owners as it provides insights into how Google views your site and optimizes its performance in search results.

Also Read | Most Important SEO Ranking Factors that You Need to Optimize

USP: Direct feedback from Google on how it sees your website, including issues that affect your site’s visibility.

Category: Webmaster tool.

Used For:

• Monitoring website performance in Google search
• Viewing actual search queries that lead visitors to your site
• Checking indexing status and optimizing visibility
• Receiving alerts on issues and fixing your site
• Understanding your site’s mobile usability

Key Features:

• Search performance analysis
• Index coverage
• Sitemap submission and management
• Mobile usability reports
• AMP (Accelerated Mobile Pages) status

Pricing: Free.

Learning Curve: Medium

12. Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It’s the most widely used web analytics service on the web.

Google Analytics helps you understand how visitors engage with your site, enabling data-driven decisions to improve your online presence, making it a must-have for marketing and related professionals.

USP: Powerful insights into website traffic and user behavior, enabling targeted improvements and strategies.

Category: Web analytics tool.

Used For:

• Tracking website traffic and user behavior
• Understanding audience demographics
• Analyzing traffic sources
• Measuring conversions and sales
• Creating custom reports

Key Features:

• Real-time analytics
• Audience demographics and interests
• Flow visualization
• E-commerce tracking
• Integration with Google Ads

Pricing: Free for the basic version, which is sufficient for most users. Google Analytics 360, a paid version, offers additional features for enterprises.

Learning Curve: Medium to high.

Also Read | Benefits of Data-Driven Marketing That You’re Missing Out

13. Google Trends

Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. It’s invaluable for marketers, researchers, and anyone interested in understanding search behaviors and trends in terms of locality and interest.

It’s particularly useful for content creators and marketers looking to align their strategies with current trends.

USP: The tool provides direct data from Google on search terms and topics, allowing users to see search trends over time and by location.

Category: Search trends analysis tool.

Used For:

• Tracking the popularity of search queries over time
• Comparing the search volume of different queries
• Discovering trending topics and seasonal trends
• Geographical interest analysis
• Integrating with marketing and content strategies

Key Features:

• Real-time data on search trends
• Comparative analysis between different search terms
• Time and region-specific trend data
• Categories for trend exploration

Pricing: Free.

Learning Curve: Easy to medium.

14. Google PageSpeed Insights

Google PageSpeed Insights is a tool that analyzes the content of a web page, and then generates suggestions to make that page faster. It provides both mobile and desktop performance scores, highlighting areas for improvement to enhance the user experience and site speed.

Google PageSpeed Insights is crucial for anyone serious about improving their website’s performance. The detailed recommendations it provides can significantly enhance user experience and contribute to better SEO results, making it a must-use tool for web optimization efforts.

USP: Delivers actionable insights to improve website speed and performance, directly impacting user experience and SEO.

Category: Website performance analysis tool.

Used For:

• Analyzing webpage loading speed
• Identifying factors that slow down page speed
• Providing recommendations for speed improvements
• Comparing mobile and desktop performance

Key Features:

• Performance scoring
• Opportunities for improvement
• Diagnostics on more intricate performance issues
• Data on passed audits

Pricing: Free.

Learning Curve: Medium.

Also Read | Best SEO Techniques for Better Ranking

15. Screaming Frog SEO Spider

Screaming Frog SEO Spider is an extremely powerful and flexible site crawler, able to crawl both small and very large websites efficiently while allowing you to analyze the results in real time. It gathers key onsite data to allow SEOs to make informed decisions.

Screaming Frog is a must-have for any serious SEO practitioner. Its depth of analysis and flexibility in handling different sizes of websites make it an invaluable asset for uncovering and fixing on-site SEO issues.

USP: Its ability to perform fast and advanced SEO site audits, makes it a favorite tool for SEO professionals and agencies.

Category: Website crawling and SEO auditing tool.

Used For:

• Finding broken links (404s) and server errors
• Auditing redirects and duplicate content
• Analyzing page titles and metadata
• Generating XML sitemaps
• Visualizing site architecture

Key Features:

• Crawls both small and very large websites efficiently
• Real-time analysis
• Finds broken links and errors
• Duplicate content detection
• SEO elements analysis

Pricing: Screaming Frog offers a free version with a crawl limit of 500 URLs. The paid version, SEO Spider License, is priced at £149.00 per year, offering unlimited crawls, advanced features, and technical support.

Learning Curve: Medium to high.

16. BuzzSumo

BuzzSumo is a cloud-based platform that helps you discover the most engaging content and influencers across social media channels. It allows for content research, monitoring, and influencer identification, making it a powerful tool for content marketers and social media managers.

BuzzSumo stands out for anyone looking to elevate their content strategy. Its insights into what content performs best and who the key influencers are can dramatically shape your content marketing efforts for the better.

USP: Excellent for uncovering high-performing content in your niche and identifying key influencers.

Category: Content research and influencer marketing tool.

Used For:

• Discovering popular content on social media
• Content research and analysis
• Tracking competitors’ content performance
• Finding and analyzing influencers
• Monitoring brand mentions and backlinks

Key Features:

• Content discovery and insights
• Influencer identification and analysis
• Competitor analysis and monitoring
• Alerts for brand mentions, backlinks, and keywords
• Comprehensive analytics and reporting

Pricing: BuzzSumo offers a free limited plan with access to some features. Paid plans start from $159/month (content creation plan), $239 (PR and Comms plan), $399 (suite), and $999 onwards (enterprise) when billed annually.

Learning Curve: Easy to medium.

Also Read: Paid Advertising Vs Content Marketing: A Detailed Comparison

17. AnswerThePublic

AnswerThePublic is a consumer insight tool that provides content creators with valuable data on the questions and queries people are searching for around specific topics.

AnswerThePublic is a fascinating tool for anyone involved in content creation, which helps you meet the specific needs and curiosities of your target demographic.

USP: Its ability to visually represent search queries and questions, offering a unique insight into public curiosity and interests around any given subject.

By entering a keyword, users can discover a wealth of questions and phrases related to that term, helping to guide content creation towards what people are actually asking about.

Category: Content research and SEO tool.

Used For:

• Identifying questions people are asking in search engines
• Content idea generation based on real user searches
• Understanding long-tail keywords
• Market research and consumer insight

Key Features:

• Visual keyword research and question discovery
• Data on prepositions, comparisons, and alphabetical searches related to your keyword
• Exportable reports
• Daily search limits in the free version

Pricing: AnswerThePublic offers a free version with limited daily searches. The Pro version, offering unlimited searches, high-resolution images, and more, starts at $50 (individual), $490 (pro), and $990 (expert) as a one-time payment, and lifetime subscription.

Learning Curve: Easy.

18. Schema.org

Schema.org is a collaborative community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond. It helps search engines understand the information on web pages and provide richer search results.

It is crucial for anyone looking to boost their website’s SEO through structured data.

By implementing schema markup, you can significantly enhance your site’s visibility in search results, making your content more accessible and informative to users and search engines alike.

USP: Provides a standardized vocabulary for structured data, enhancing the way search engines read and represent your web page in SERPs.

Category: Structured data and semantic markup tool.

Used For:

• Enhancing SEO through rich snippets in search results
• Improving website communication with search engines
• Structuring data to support AI applications

Key Features:

• A wide range of schemas covering various types of entities and activities
• Compatibility with major search engines like Google, Bing, Yahoo!, and Yandex
• Tools and libraries to help implement structured data

Pricing: Free.

Learning Curve: Medium to high

Also Read: What is Content Marketing? Types, Uses, Strategy For 2024

19. Mangools

Mangools is a user-friendly, yet powerful suite of SEO tools that encompasses keyword research, SERP analysis, backlink analysis, website analysis, and rank tracking. It’s designed for SEO professionals, marketers, and bloggers looking for an all-in-one solution without the complexity of some other platforms.

Mangools strikes the perfect balance between functionality and simplicity, offering powerful SEO tools in a package that’s accessible and enjoyable to use. It’s an excellent choice for those who want to avoid the steep learning curve of more complex SEO platforms.

USP: Known for its ease of use and beautiful interface, making SEO tasks more approachable and less intimidating for beginners and intermediates.

Category: SEO tool suite.

Used For:

• Comprehensive keyword research (KWFinder)
• SERP analysis and competitor research (SERPChecker)
• Backlink analysis (LinkMiner)
• Website SEO metrics and insights (SiteProfiler)
• Rank tracking (SERPWatcher)

Key Features:

• Intuitive user interface
• Detailed SEO metrics and insights
• Competitive analysis tools
• Accurate rank tracking
• Extensive keyword and backlink databases

Pricing: Mangools offers a free 10-day trial. Paid plans start from Basic ($29.90/month billed annually), Premium ($39.90/month billed annually), and Agency ($79.90/month billed annually), making it an affordable option for individuals and small to medium-sized businesses.

Learning Curve: Easy.

20. AlsoAsked

AlsoAsked, is a tool that shows you the questions people are asking related to your seed keyword, based on Google’s “People Also Ask” feature. It helps content creators and marketers to understand the wider context of a topic, find long-tail keyword opportunities, and create content that answers specific queries.

AlsoAsked is an invaluable resource for content creators aiming to produce highly relevant and targeted content. By leveraging the questions your audience is already asking, you can ensure your content strategy is aligned with real user interests and search behaviors.

USP: Delivers deep insights into user queries and the relationship between different questions, helping to guide content strategy and answer the exact questions your audience is asking.

Category: Content research and SEO tool.

Used For:

• Exploring related questions from Google’s “People Also Ask”
• Content idea generation and planning
• Understanding user intent and content gaps
• Finding long-tail keyword opportunities

Key Features:

• Visual map of related questions
• Exportable data for content planning
• Insights into question hierarchies and topic clusters
• Ability to research multiple countries and languages

Pricing: AlsoAsked offers a free tier with limited searches. Paid plans provide more searches and features, with pricing starting from $15/month for the Basic plan, $30/month for the Pro plan, and custom pricing for Enterprise solutions.

Learning Curve: Easy.

Must Read: Top 15 B2B Digital Marketing Strategies in 2024 [Updated]

21. SEOptimer

SEOptimer is a web-based SEO audit tool that provides a detailed analysis of a website’s performance in various SEO areas such as website coding, design, content, and social media presence. It’s designed to help website owners, digital marketers, and SEO professionals quickly assess and improve their site’s visibility in search engines.

SEOptimer is an excellent tool for quickly identifying and rectifying SEO shortcomings, making it especially useful for businesses and agencies looking to optimize their online presence efficiently.

USP: Offers a comprehensive, easy-to-understand SEO report that highlights critical issues and actionable recommendations.

Category: SEO auditing tool.

Used For:

• Conducting in-depth SEO audits
• Identifying usability issues
• Analyzing social media engagement
• Checking backlinks and website authority
• Generating white-label SEO reports for clients

Key Features:

• Detailed SEO scoring across key areas
• Actionable insights and recommendations
• Free website embedding widget for lead generation
• DIY SEO checklists
• White-label reporting for agencies

Pricing: SEOptimer offers a free basic website audit. The premium plans, designed for more comprehensive analysis and features such as white-label reports and PDF downloads, start from $19/month, with higher tiers offering additional capabilities and user accounts.

Learning Curve: Easy.

22. LinkResearchTools

LinkResearchTools is a sophisticated suite of SEO and link analysis tools that specialize in backlink audits, competitive backlink research, link building, and risk management of link portfolios. It’s particularly valuable for businesses and SEO professionals focused on recovering from or avoiding penalties related to their site’s backlink profile.

LinkResearchTools is indispensable for those deeply involved in link building and maintenance, providing unmatched detail and insights into backlinks’ impact on SEO. Its focus on quality and risk management makes it a key tool for maintaining a strong, penalty-free online presence.

USP: Advanced link data aggregation and analysis capabilities, providing insights into the quality and risk associated with a website’s backlink profile.

Category: Link analysis and SEO tool.

Used For:

• Comprehensive backlink audits
• Identifying and disavowing toxic links
• Competitor link analysis
• Link building and outreach
• Penalty recovery and risk management

Key Features:

• Extensive backlink database
• Detailed link risk analysis
• Competitor link research
• Link building opportunities
• Google penalty prevention and recovery tools

Pricing: 7 days for $17. Premium Pricing starts at $599/month to $2499/month. It’s less in an annual subscription.

Learning Curve: Medium to high.

Must Read: Best Software Tools for Writing: Elevate Your Writing Skills

23. BuzzStream

BuzzStream is a game-changing tool for professionals in digital PR, content promotion, and link building. It streamlines the process of researching prospects, sending personalized outreach, and tracking the progress of your campaigns.

Its blend of research, outreach, and management tools in one platform makes it a standout choice for streamlining campaigns and fostering meaningful connections.

USP: Combines CRM features with outreach and link-building tools, making it easier to manage and scale personalized outreach campaigns.

Category: Digital PR and link-building tool.

Used For:

• Identifying and researching influencers and outreach prospects
• Managing and automating personalized outreach campaigns
• Tracking email opens, responses, and link placements
• Organizing contacts and outreach history

Key Features:

• Prospecting and research tools to find influencers and bloggers
• Email templates and customization for outreach
• Campaign performance tracking and analytics
• CRM functionalities to manage relationships and follow-ups

Pricing: BuzzStream offers a 14-day free trial. Paid plans start from $24/month for the Starter plan, with other plans including Growth ($124/month), Professional ($299/month), and Custom (starting at $999/month.

Learning Curve: Medium.

24. SimilarWeb

SimilarWeb offers web analytics services that provide insights into a website’s traffic and performance. It helps understand a site’s audience, the effectiveness of marketing strategies, competitive benchmarking, and discovering new growth opportunities across the web.

SimilarWeb is an invaluable SEO tool for businesses and marketers looking to gain a deep understanding of their web presence, competitive position, and market opportunities.

USP: Delivers extensive web data analytics and competitive intelligence, offering a comprehensive view of a site’s performance against its competitors.

Category: Web analytics and competitive intelligence tool.

Used For:

• Traffic and performance analysis of websites
• Competitive benchmarking and analysis
• Audience insights and demographic information
• Identifying trends and growth opportunities
• Marketing strategy optimization

Key Features:

• Detailed traffic statistics and engagement metrics
• Analysis of traffic sources and audience interests
• Competitive benchmarking tools
• Market research and discovery features
• Mobile app insights and analytics

Pricing: SimilarWeb offers a free version with basic features and insights.

Learning Curve: Medium to high

25. Small SEO Tools

Small SEO Tools, is a versatile SEO Tool that offers a wide array of free SEO and content tools designed to help website owners, content creators, and digital marketers improve their online presence.

The suite includes tools for plagiarism checks, grammar and spell checks, backlink checks, keyword research, and much more. Small SEO Tools is an excellent resource for anyone in need of quick SEO fixes and content checks.

USP: A comprehensive collection of free tools covering various aspects of SEO and content creation, making it a go-to resource for quick, no-cost optimizations.

Category: SEO and content tool suite.

Used For:

• Plagiarism detection and content originality checks
• Grammar and spelling corrections
• Keyword research and analysis
• Backlink analysis and tracking
• Website SEO scoring and audits

Key Features:

• Wide range of free SEO, content, and website tools
• User-friendly interfaces for each tool
• No sign-up is required for most tools
• Instant results and actionable insights

Pricing: Free to use for the basic features of most tools. Premium plans for more high-level usage of various tools vary from $4.99-$6.99/week, $107.8-$2199.3/yearly.

Learning Curve: Easy.

26. BrightLocal

BrightLocal, is a comprehensive local SEO platform that provides tools and services specifically designed to help improve local search visibility. It offers features like local search rank tracking, citation tracking, review management, and Google My Business optimization, among others.

BrightLocal is one of the best SEO tools for businesses prioritizing local search visibility and online reputation management.

USP: Specializes in local SEO, offering targeted tools and insights to improve visibility in local search results and manage online reputation effectively.

Category: Local SEO and online reputation management platform.

Used For:

• Tracking local search rankings
• Managing and monitoring online reviews
• Building and auditing local citations
• Analyzing local search performance
• Google My Business listing optimization

Key Features:

• Local search rank tracking
• Online review management and alerts
• Citation building and tracking
• Local SEO audit reports
• Competitor benchmarking

Pricing: BrightLocal offers a 14-day free trial. Pricing starts at $29/month for the Single Business plan for tracking, Manage ($36/month), and Grow ($44/month), when billed annually.

Learning Curve: Medium.

27. Google My Business (Now known as Google Business Profile)

Google My Business, recently rebranded to Google Business Profile, is a free tool provided by Google that allows business owners to manage their online presence across Google, including Search and Maps.

By verifying and editing their business information, businesses can help customers find them and tell their stories more effectively online.

USP: Direct control over how a business appears on Google Search and Maps, facilitating customer engagement through reviews, posts, and messaging.

Category: Business listing and online presence management.

Used For:

• Managing business information on Google Search and Maps
• Engaging with customers through reviews and Q&A
• Posting updates and offers directly on Google
• Gaining insights into how customers search for the business

Key Features:

• Business profile customization on Google
• Customer interaction through reviews and messages
• Insight analytics on customer behavior and business performance on Google
• Posting updates, offers, and events

Pricing: Free.

Learning Curve: Easy. Google has made it straightforward for business owners to claim, update, and manage their profiles with a user-friendly interface.

28. Cloudflare

Cloudflare is a global network designed to make everything you connect to the Internet secure, private, fast, and reliable. It offers services ranging from content delivery and DDoS protection to secure DNS and firewall solutions, serving both small businesses and large enterprises.

Cloudflare is an indispensable tool for website owners looking to enhance security and performance. Its wide range of services ensures websites remain fast, available, and secure against ever-evolving online threats.

USP: Provides a comprehensive set of security and performance services designed to protect and accelerate websites online.

Category: Web performance and security service.

Used For:

• Protecting websites from DDoS attacks
• Accelerating website load times through its global CDN
• Securing websites with SSL and firewall solutions
• Improving DNS speed and security

Key Features:

• Global content delivery network (CDN)
• Advanced DDoS protection
• Web application firewall (WAF)
• Secure and fast DNS
• SSL/TLS encryption

Pricing: Available for Free for limited/basic use of tools. Premium pricing starts at $5-$200 in various capacities. Enterprise-level subscription requires getting in touch for quotes.

Learning Curve: Medium.

29. XML Sitemaps Generator

XML Sitemaps Generator is a great online tool that enables website owners to create XML sitemaps easily. These sitemaps can then be submitted to search engines like Google, Bing, and others to help improve site indexing.

XML Sitemaps Generator is an essential tool for website owners and SEO professionals looking to ensure their sites are fully indexed. Its ease of use makes it accessible to anyone looking to improve their website’s visibility without delving into complex SEO tools.

USP: Simplifies the process of creating XML sitemaps, facilitating better indexing and crawling of website pages by search engines.

Category: Sitemap generation tool.

Used For:

• Generating XML sitemaps for websites
• Improving website indexing by search engines
• Supporting better SEO outcomes through enhanced crawlability

Key Features:

• Quick and easy generation of XML sitemaps
• Compatibility with all major search engines
• No registration is required for basic sitemap generation
• Automated crawling of websites up to a certain number of pages

Pricing: Free to use for websites with up to 500 pages. The premium version costs $4.19/month in a yearly subscription starting with 2,000 pages.

Learning Curve: Easy.

30. SEOquake

SEOquake is a powerful SEO toolbox that’s available as a browser extension for Google Chrome, Mozilla Firefox, Opera, and Safari.

It provides instant SEO metrics for web pages and search results, including page rank, age, last update, Alexa rank, and many other parameters, making it a must-have browser extension for anyone involved in SEO and digital marketing.

USP: Offers on-the-go SEO metrics into web pages and search results directly in the browser, making it a convenient tool for SEO analysis, decision-making, and competitive research.

Category: SEO browser extension.

Used For:

• Analyzing key SEO metrics for any webpage
• Conducting competitive analysis and SEO audits
• Reviewing and comparing social statistics
• Keyword analysis and research

Key Features:

• Instant access to major SEO metrics
• SERP overlay with detailed ranking metrics
• Keyword difficulty analysis
• Exporting data for further analysis

Pricing: Free.

Learning Curve: Medium.

31. Looker Studio (formerly Google Data Studio)

Looker Studio is a free tool from Google that transforms your data into informative, easy-to-read, easy-to-share, and fully customizable dashboards and reports. Looker Studio is an indispensable tool for anyone looking to make informed decisions based on data.

Its ability to pull together data from various sources including Google Analytics, Google Sheets, and many third-party data services into a cohesive, visually appealing, actionable, and insightful data visualization is unmatched, especially for a free tool.

USP: Provides powerful data visualization and reporting capabilities for free, with deep integration across Google’s product suite and other data sources.

Category: Business intelligence and data visualization tool.

Used For:

• Creating custom reports and dashboards
• Visualizing data trends and insights
• Sharing data findings with team members or clients
• Integrating data from multiple sources for comprehensive analysis

Key Features:

• Customizable dashboards and report templates
• Integration with multiple Google and third-party data sources
• Collaborative features for team-based report development
• Advanced data visualization tools

Pricing: Free.

Learning Curve: Medium.

32. SEO Minion

SEO Minion is a free browser extension that helps you with daily SEO tasks such as on-page SEO analysis, broken link checking, SERP preview, and more.

It’s designed to assist SEO professionals, website owners, and content creators in optimizing their sites and content for search engines directly from their browsers. Pretty easy and direct, in my opinion.

USP: Streamlines various SEO tasks through a single browser extension, making it a convenient tool for quick SEO checks and analyses.

Category: SEO browser extension.

Used For:

• Analyzing on-page SEO elements
• Checking broken links on web pages
• Previewing Google search results pages
• Comparing search results across different countries

Key Features:

• On-page SEO analysis
• Broken link checker
• Google SERP preview
• SERP location simulation
• Google search location simulator

Pricing: Free.

Learning Curve: Easy.

P.S.: The prices mentioned here are subject to change. If you’re planning to buy any based on our recommendation, please re-check once with the official pricing pages for the latest pricing details.

Also Read: The History and Evolution of Digital Marketing

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Final Words

SEO is a vital part of your content and marketing strategy. So, anyway, you will want to look for the best: a tool that’s cost-effective, easy to learn, and compatible across various platforms while offering a suite of advanced, up-to-date features.

All these tools are highly useful. As you saw, some of them are free, others are paid. So based on your organization’s size, needs, SEO goals, etc., you can invest accordingly. We hope this comprehensive list helped you find some good, invaluable tools or resources to scale your SEO efforts.

Must Explore: 8 Steps to Make an Effective Digital Marketing Plan

FAQs

What are the best SEO tools for 2024?

The best SEO tools for 2024 include Semrush for comprehensive digital marketing, Ahrefs for backlink and keyword research, Google Analytics for traffic analysis, and Yoast SEO for WordPress site optimization.

Which are the best free SEO tools?

Yes, there are several free SEO tools such as Google’s suite (Google Analytics, Google Search Console), Ubersuggest for keyword insights, and MozBar for on-page metrics.

Is Google Analytics free?

Yes, Google Analytics offers a free version that provides powerful insights into website traffic and user behavior, suitable for most businesses and personal use.

What is the most user-friendly SEO tool?

Moz is often cited as the most user-friendly SEO tool, with an intuitive interface and a wide range of features designed for both beginners and seasoned SEO professionals.

What SEO tool is best for keyword research?

For keyword research, Semrush and Ahrefs are top SEO tools, offering extensive keyword databases, search volume data, keyword difficulty scores, and SERP feature insights.

Do SEO tools work for all types of websites?

Yes, SEO tools are designed to work for all types of websites, from small personal blogs to large e-commerce sites, providing relevant data and insights to improve search engine rankings.

Can SEO tools improve website ranking?

SEO tools can significantly improve website ranking by providing insights into keywords, backlinks, content optimization, and technical SEO aspects that directly influence search engine visibility.