Marketing is booming and you can make a killing as a professional in marketing. But if you’re trying to learn marketing by just Googling stuff, things are going to be very confusing. You’ll get conflicting advice from different websites and you’re just going to be like, “Oh my God, I’m going to give up.”
So today, We’re going to break down the best websites to learn digital marketing so you can hit the ground running and jumpstart your marketing career.
So Without Further Ado, Let’s break down some free/paid resources & websites to learn marketing in 2020, digital marketing courses, business analytics, and certifications.
Fundamentals of Digital Marketing by Google (FREE)
This is a free course accredited by The Open University & covers the basics of digital marketing. This is a go-to course for every beginner, created by Google Trainees. It features 26 modules along with practical exercises and real-world examples to help you turn marketing knowledge into action.
Upon completion, you’ll also receive a certificate to add to your resume, so that you can showcase to your recruiters and employers that you have a clear understanding of the core concepts of Digital Marketing.
The course modules will be delivered by bite-sized tutorial videos and Certifications are only unlocked when you pass a 40-question exam.
Google’s Online Marketing Challange/ Non-profit Market Immersion
GOMC is a global competition for college students in Google AdWords to advertise a business or non-profit organization. This is a course that’s probably one of the most comprehensive out there for beginners. Not only does it give students a real-world experience in marketing, but it also offers a global academic panel which is essentially modules that cover various aspects of digital marketing that are taught by top academic panelists.
Students then get to work with nonprofit companies to build online advertising campaigns. They’re given a budget of $10,000. Students compete to show off their best advertising skills, which isn’t expected to be much as this is for beginners.
However, it’s important to note that this option does have a competitive angle. It isn’t just courses, it’s actually applying what you’ve learned.
Social Media 101 by Constant Contact (FREE)
The next one is Social Media 101 course by Constant Contact. This course essentially
teaches you step-by-step how to build your social media presence across various platforms, using what you learned on channels like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google My Business, Snapchat, and even YouTube.
This course gives a lot of practical value to students by giving them examples of lessons as well as offering how-to guides and glossaries. The best part, the tool is completely free.
Business Analytics w/ Digital Marketing by Zen Class
In case, self-paced lessons are not the cup of your tea, we bring you an advanced live class session from GUVI. The Live program is a perfect blend of Business Analytics with Digital marketing, which can help you pivot your business/employer’s business into measurable actions.
This comprehensive program in Business Analytics with Digital Marketing will help to gaze a wealth of insight into your marketing performance with the right tools and techniques in Analytics. This leading-edge Technological Program delivers top-notch analytical skills that will enable you to stand out in the current business & marketing industry.
With the ongoing reliance on Data & its counterparts, it’s essential for companies to recognize the importance of business analytics tools. Without its existence, all the efforts that an organization invests in the marketing and promotion of its business would be a waste. The program takes a midway approach to help you align your digital marketing practice through powerful business analytics tools such as PowerBI, Google Analytics, RFM analyzer & more.
Do you know these 12 Unique Ways How Data Science Helps Marketing Teams? Read the Blog>>
Industry Recognized Certification
Business Analytics with Digital marketing assures you a rewarding course completion certification. Just make sure to complete all the projects and pass the assessments with minimum passing marks.
100% Job Placement Support
GUVI partners with 200+ companies to help them with Talent Needs. With a solid foundation of Data-Driven Businesses Methodologies, they can help you with your placements.
HubSpot Academy
The next one is HubSpot Academy. HubSpot Academy offers digital marking courses in nearly every subject even allowing you to get a certification when you’re finished with the course. That’ll look great on your resume.
From advertising to growth marketing all the way to website design, HubSpot offers a plethora of different design courses for digital marketing beginners.
They offer many different forms of teaching including guides, and webinars, and even provide different marketing templates, like social media editorial calendar templates.
Google Skillshop
The next one is Google Skillshop. It’s Google’s official platform where you can learn how to do marketing using Google’s products like Google Marketing Platform, Google Ads manager, Waze, Google Analytics, and Google My Business.
You can essentially learn how to run paid ads on Google’s platforms like
search, display, network, their mobile ads, while you’re learning how to do marketing for local businesses and measure the results within Google Analytics. (Both 4 & Universal)
An excellent example of this is you can learn how to run ads within Gmail.
Right, Gmail has many users, but very few people in marketing run ads on Gmail versus running it on Google search. It also has training ranging from introductory to advanced courses, so it can be helpful whether you’re just starting out, or you already have some experience. You can even get a certification from Google itself.
There are many companies who validate this certificate and find value in it, and again, it helps with your resume.
SEMrush Academy
A lot of people use SEMrush as an SEM content marketing tool but many of them don’t know that it goes above and beyond the basics.
There are tons of other features in there, they’ll even tell you the traffic that a website has, demographic information, and the list keeps going on and on.
Their training offers both basic and advanced concepts so it works for both beginners and pros, they can all benefit from this. It’s just not about SEMrush, they don’t just constantly promote their tool, it includes things like technical SEO, PPC fundamentals, link building, queue research, and content marketing. All the courses and modules are absolutely free and they offer certification as well.
Meta Blueprint
The next course for you is Meta Blueprint. (previously known as Facebook Blueprint) This is Facebook’s official training that’ll walk you through some of the different topics on marketing on Facebook and Instagram. It ranges from creating ads to managing your Instagram business account. Much like some of the other sources I’ve shared,
this platform is an excellent choice for beginners and advanced marketers where they can learn a lot because Facebook really goes into the nuances of how to use their platform.
It also offers a certification, which again, is worthwhile if you’re looking for a job for any other ad agency or any marketing position within a corporation.
Digital Copywriter by Copyblogger ($440/Year)
Copyblogger also offers a course, it’s called Internet Marketing for Smart People. Copyblogger has been around for a lot of years, they have a lot of high-quality content on blogging and content marketing.
It includes cool things like direct response copywriting and coming up with offers that you can sell to your audience.
It will basically give you a framework to start an online business from scratch, covering a lot of the marketing techniques that weren’t necessarily covered in any of the other courses listed above. So it’s definitely worth checking out.
Wrapping up
And that brings us to sum up our list for “best websites to learn digital marketing” my honest opinion is, there are a lot of courses and websites that are worth it, but the ones mentioned above are some of the widely favorites. They’re effective, they’re great, they offer a lot of benefits and they’ll help you throughout your journey in digital marketing, especially if you’re looking for a job.
Apart from them, there’s a lot of free info available online about digital marketing that may or may not add value to your expertise. So you can learn digital marketing online via platforms like YouTube, blogs, podcasts, discussion websites like Quora, and more.
On the contrary, we think you’ll have best results if you don’t scatter your resources and go for a structured live program that take your learning in the apt method and provide you with excellent guidance from folks who know them best. GUVi’s recently unveiled business analytics w/digital marketing program is one such case, where you can learn everything about great digital marketing practice along with most prevalent business analytics tools. Happy Learning!
