Transition into Product Management with HCL GUVI Zen Class 

Product management is one of the most sought-after career paths in today’s AI-powered economy, with companies actively hunting for professionals who can build, launch, and scale products end-to-end. If you’ve been looking for a credible, academically-backed way into this field, here’s a program worth exploring: the Postgraduate Certificate Programme in Product Management (PGCP PM) by IIM Indore, offered in association with HCL GUVI.

About the Course

This is a live online program with campus immersion, delivered directly by IIM Indore faculty — ranked #3 Best B-School in Central Asia (Eduniversal Rankings 2024). It’s built for working professionals who want to move into structured, strategic product leadership roles, with a strong focus on AI-driven product strategy through the complete product lifecycle.

Course Content & Syllabus

The curriculum spans 8 modules covering the entire product management journey:

• Introduction to Product Management (product life cycle, product roles, consumer research)
• Market Analysis (segmentation, positioning, business model canvas)
• Product Ideation and Validation (innovation strategies, concept generation & testing)
• Go-To-Market (GTM) Strategies (GTM frameworks, brand strategy, neuromarketing)
• Product Pricing Strategies (reference pricing, value-based pricing, pricing ethics)
• Sales Strategies (B2B product management, customer acquisition & retention)
• Product Distribution and Support (packaging, launch planning, post-launch support)
• Digital Transformation and Artificial Intelligence (Generative AI, Agentic AI, prompt engineering)

Tools & Technologies

As part of the AI-integrated curriculum, you’ll work with:

• Generative AI tools — ChatGPT, Gemini, Grok, DeepSeek, Perplexity, Claude
• Prompt Engineering frameworks
• Data Analytics & Machine Learning tools
• Business Model Canvas & product strategy frameworks
• Agentic AI systems for product decision-making

Projects Implemented

The standout feature here is Bring Your Own Project (BYOP) — an applied learning component where you apply every framework to a real product or business context you bring to the program, including:

• Business Model Canvas & Plan Analysis exercises
• GTM strategy development for real/simulated products
• Pricing strategy simulations
• End-to-end product lifecycle case applications

Price & Duration

• Price: ₹2,20,000 + GST (₹2,59,600 including 18% GST)
• EMI Option: Available via HCL GUVI Edtech — pay in full, in installments, or via down payment + EMI
• Duration: 8 months (128 live sessions, ~100 learning hours, mostly Sunday sessions)

Certificates & Benefits

• Postgraduate Certificate issued directly by IIM Indore
• Eligibility for IIM Indore Executive Education Alumni status
• 3-day campus immersion at IIM Indore
• Direct mentorship from IIM Indore faculty
• Peer-to-peer learning & networking
• Dedicated Generative & Agentic AI module
• Hands-on “Bring Your Own Project” exposure

Why This Program Stands Out

Unlike shorter, tool-focused product courses, this program offers real academic depth — an IIM Indore postgraduate certificate, alumni status eligibility, and campus immersion that most online programs can’t match. With faculty who’ve consulted for global brands like Pepsi and GSK, plus a dedicated AI module on agentic and generative AI in product strategy, this program is built for professionals who want to lead products, not just manage them.

Final Thoughts

Whether you’re an engineer, analyst, consultant, or mid-level manager looking to move into product leadership, this program gives you a structured, IIM Indore-backed path in — with real academic credibility behind it.

🚀 Ready to become a strategic product leader?

Applications close 30th August 2026, with the program starting 20th September 2026 — seats are limited and early applications get priority review.

👉 Apply for the IIM Indore Product Management Program Now!

FAQs

Q1. Who offers this programme?

It’s offered by IIM Indore’s Executive Education framework, in association with HCL GUVI, with the certificate issued directly by IIM Indore.

Q2. What’s the course duration?

8 months, with 128 live sessions (~100 learning hours), mostly on Sundays.

Q3. What are the eligibility requirements?

A Diploma, Graduate, or Postgraduate degree with 50%+ marks, plus a minimum of two years of full-time post-graduate work experience.

Q4. What’s the programme fee?

₹2,20,000 + GST (₹2,59,600 including GST), payable via full payment, installments, or EMI.

Q5. What certificate will I receive?

A Postgraduate Certificate from IIM Indore, plus eligibility for Executive Education Alumni status.

Q6. Does the programme cover AI in product management?

Yes — a dedicated module covers Generative AI, Agentic AI, and prompt engineering for product strategy.