As product-based companies continually innovate and strive to stay ahead of the competition, they seek fresh, creative talent to lead the charge. This is inclusive of the UI/UX designing field where fresh UI/UX designers are constantly needed to enhance their product dynamics.

In this article, we will delve into the dynamic landscape of opportunities awaiting UI/UX design freshers in product-based companies. We’ll also explore the roles of these designers and the rewarding career prospects that await those embarking on a journey into the world of UI/UX design.

Let us understand more about this in this article by first learning about the need for UI/UX designers in product-based companies and then we’ll explore the companies that offer a prominent role for UI/UX design freshers.

Need for UI/UX Designers in Product-based Companies

As the name suggests, product-based companies depend solely on their products, and selling them puts money in their pocket. In this digital age, to sell a product is to make it visually appealing and easily accessible. This can be done only by UI/UX designers.

The future and scope for UI/UX designing are very promising as these designers are essential in product-based companies because they make products more user-friendly and visually appealing. So, learning UI/UX is important now.

As we proceed to the next phase, make sure you understand the fundamentals of UI/UX, which includes heuristic analysis, journey maps, testing, etc. If you want to explore more about it, join GUVI’s UI/UX Career Program with Placement Assistance. You’ll also learn about the tools used in UI/UX which are AdobeXD, Illustrator, Photoshop, Figma, and many more. Build some amazing real-time projects to get hands-on experience.

UI/UX plays a crucial role in understanding user needs, simplifying complex interfaces, and ensuring that the product is enjoyable and easy to use.

This not only enhances user satisfaction but also increases the product’s competitiveness and market success, as a positive user experience is often a key factor in attracting and retaining customers.

Best Product-Based Companies for UI/UX Designers [Freshers]

Landing a job at a Fortune 500 company as a UI/UX designer at the start of your career is close to impossible. But, you can get there if you have enough experience. In order to gain that experience, you have to work in small-scale product-based companies as almost every other product-based company needs a UI/UX designer as their roles and responsibilities increase.

There are several product-based companies that are known for their exclusive focus on UI/UX design that not only benefits the customers but also gives a chance to fresher UI/UX designers to improve their personality as well as their skills.

Here’s a list of some notable product-based companies that provide a suitable work environment for freshers in UI/UX designing:

1. Ola

Ola is one of India’s leading ride-sharing and transportation technology companies, providing a wide range of mobility services. Founded in 2010, Ola has revolutionized the way people commute by offering convenient and cost-effective transportation solutions through its mobile app.

With a strong presence in over 250 cities across India, Ola has become a household name, offering various options such as Ola Cabs, Ola Auto, Ola Bike, and Ola Shuttle to cater to diverse customer needs

UI/UX designers play an important role at Ola by crafting the look and feel of Ola’s mobile app, ensuring that it’s not only aesthetically pleasing but also highly functional and user-friendly.

You are responsible for creating an intuitive and seamless experience for users when booking rides or accessing Ola’s services. Your work directly impacts how smoothly customers can navigate the app, book rides, and interact with various features.

By understanding user needs, conducting research, and continually refining the interface, UI/UX designers help enhance customer satisfaction and loyalty, which is of utmost importance in a competitive industry like ride-sharing.

Link to apply: Ola Careers

2. MakeMyTrip

MakeMyTrip is a prominent Indian online travel company that has redefined the way people plan and book their journeys. Established in 2000, it has become the go-to platform for millions of travelers, offering a comprehensive suite of services, including flight and hotel bookings, holiday packages, bus and train reservations, and car rentals.

The user experience is central to MakeMyTrip’s success, and UI/UX designers play a vital role in ensuring the platform is not only visually appealing but also easy to navigate and functional.

As a UI/UX designer, your work enhances user satisfaction, builds trust, and ultimately contributes to MakeMyTrip’s position as a top choice in the competitive online travel industry, where ease of use and efficient navigation are very important for users seeking a seamless travel booking experience.

Link to apply: MakeMyTrip Careers

3. Cult Fit (Formerly CureFit)

Cult Fit (formerly CureFit) is a pioneering health and fitness startup that has reshaped the wellness industry in India. Founded in 2016, it offers a holistic approach to health, encompassing fitness, nutrition, and mental well-being, through its various verticals such as Eat.fit, Mind.fit, and Care.fit.

At Cult Fit, UI/UX designers play a crucial role in creating an engaging experience for users across its digital platforms. By understanding user behavior and preferences, conducting user research, and iteratively refining the design, you should contribute to enhancing user engagement and ensuring that customers have a user-friendly and enjoyable experience on CureFit’s platforms.

Your role is instrumental in fostering a healthy lifestyle and overall well-being for users, aligning with CureFit’s mission to make health and fitness accessible and convenient for everyone.

Link to apply: Cult Fit Careers

4. Paytm

Paytm, established in 2010, is one of India’s foremost digital payment and financial technology companies. It has grown to become a multifaceted platform, offering a wide range of services, including mobile payments, digital wallets, e-commerce, and financial products like Paytm Payments Bank.

At Paytm, you as a UI/UX designer help in shaping the user experience of these services. You are responsible for designing user-friendly interfaces and ensuring seamless interactions for millions of users.

By creating visually appealing and intuitive designs, conducting user research, and refining the user journey, you will contribute significantly to making digital transactions and financial services accessible and convenient for people across India.

Link to apply: Paytm Careers

5. Flipkart

Flipkart, founded in 2007, is one of India’s leading e-commerce platforms, offering a diverse range of products from electronics and fashion to home essentials. It has played a transformative role in the way Indians shop online.

At Flipkart, UI/UX designers are responsible for shaping the customer’s shopping experience. You focus on creating visually appealing, easy-to-navigate interfaces that ensure an enjoyable journey for users.

You will be conducting user research and employing design principles to enhance the platform’s usability and aesthetics. The role of UI/UX designers at Flipkart is of utmost importance as it directly impacts customer satisfaction and trust, and ultimately contributes to the platform’s standing as a preferred destination for online shopping in India.

Link to apply: Flipkart Careers

6. Razorpay

Razorpay, established in 2014, is a prominent Indian financial technology company that specializes in providing payment solutions for businesses. Their platform simplifies online payments and offers a range of financial services, including payment gateway services, automated payroll management, and more.

You as a UI/UX designer at Razorpay will be involved in creating a user-friendly and efficient experience for businesses and customers. You are responsible for designing interactive interfaces that facilitate smooth transactions and streamline financial operations.

Your work is essential in ensuring that businesses and consumers can easily and securely manage their financial transactions, positioning Razorpay as a trusted and convenient financial technology partner in the market.

Link to apply: Razorpay Careers

7. Urban Company

Urban Company, founded in 2014, is a popular Indian tech-enabled services platform that connects customers with professionals for various home and personal services, ranging from beauty and wellness to home repairs and maintenance.

At Urban Company, UI/UX designers are integral to shaping the user experience of their platform. You will be focusing on creating visually appealing, user-friendly interfaces that make it easy for customers to discover and book services while ensuring that professionals can efficiently manage their appointments and tasks.

The role of UI/UX designers at Urban Company is pivotal as it directly influences customer satisfaction, trust, and loyalty. Their work ensures that users can seamlessly access and book services, making Urban Company a go-to choice for a wide range of home and personal services across India.

Link to apply: Urban Company Careers

8. BookMyShow

BookMyShow, established in the year 1999, is India’s leading online entertainment ticketing platform that allows users to book tickets for movies, live events, concerts, and more. It has redefined the way people experience entertainment in India.

UI/UX designers play a crucial role in creating an enjoyable user experience just like how entertainment gives an enjoyable experience. They are responsible for crafting visually appealing interfaces that make it easy for users to browse events, book tickets, and engage with the platform.

By conducting in-depth user research, implementing design best practices, and continually enhancing the user journey, UI/UX designers contribute significantly to customer satisfaction, trust, and brand loyalty.

Your work as a UI/UX designer ensures that users can effortlessly access and book tickets for a wide array of entertainment options, establishing BookMyShow as the preferred destination for event bookings and entertainment experiences in India.

Link to apply: BookMyShow Careers

Instead of blindly applying for these jobs, it’s advisable to check job portals, LinkedIn, and the official websites of these companies for the most up-to-date job listings and application procedures. Building a strong portfolio and having a good understanding of UI/UX principles can be advantageous when applying for these positions.

Conclusion

In conclusion, the world of UI/UX design offers exciting opportunities for freshers looking to make their mark in the tech industry. The demand for talented UI/UX designers continues to grow, and many product-based companies are recognizing the pivotal role these professionals play in shaping user experiences.

With a combination of creative thinking, the required skills of UI/UX design, and a commitment to enhancing user satisfaction, fresh UI/UX designers can look forward to a rewarding career in product-based companies, contributing to the development of user-centric, visually appealing, and intuitive digital experiences.

Kickstart your UI/UX journey by enrolling in GUVI’s UI/UX Design Career Program where you will master technologies like AdobeXd, Illustrator, and Figma, and build interesting real-life UI/UX projects.

FAQ

What is the role of a UI/UX designer in a product-based company?

UI/UX designers in product-based companies are responsible for creating visually appealing, user-friendly interfaces and ensuring a seamless and satisfying user experience.

Why are UI/UX designers crucial in product-based companies?

UI/UX designers enhance the user experience, which directly impacts customer satisfaction and the success of a product in the market.

How does a UI/UX designer contribute to a product’s success?

They create designs that make products easy to use and aesthetically pleasing, leading to higher user adoption and retention.

What is the future of UI/UX design in the tech industry?

The future looks promising, with increasing demand for UI/UX designers as companies recognize the importance of a great user experience.