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Welcome to HCL GUVI

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Hey there! Welcome to HCL GUVI—Grab Your Vernacular Imprint—where tech learning is easy, fun, and curated specially for you. Incubated by IIT Madras & IIM Ahmedabad in 2014 and now part of HCL Group, we're making quality tech education accessible to all.

Join 3M+ learners breaking barriers and upskilling for a brighter future. We're here to guide you every step of the way! 🚀

LIVE Classes

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Zen Classes are HCL GUVI's most refined and flagship product—live, expert-led tech programs for beginners and pros. With IITM Pravartak affiliations, master Full-Stack, Data Science, DevOps, UI/UX, and more in multiple languages!

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Courses

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Looking for flexibility? HCL GUVI's 200+ self-paced courses let you learn anytime, anywhere! From free lessons to IIT-M & Autodesk-certified programs, gain in-demand skills in your preferred language.

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Practice Platforms

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Enhance your coding skills with HCL GUVI's Practice Platforms—interactive, structured, and designed to help you master programming effortlessly.

CodeKata:

A structured coding practice platform with 1500+ coding problems designed by industry experts. Ideal for beginners and professionals preparing for tech interviews with real-world coding challenges.

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WebKata:

An interactive platform to master HTML, CSS, JavaScript, and Bootstrap with a live coding environment. Perfect for hands-on web development practice without any setup.

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SQLKata:

A practice ground for mastering SQL queries used in real-world applications. Write, optimize, and refine your queries to build strong database skills.

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FixTheCode:

Hone your bug-fixing skills with real-world debugging challenges in Python, C++, JavaScript, and Golang. More languages coming soon!

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IDE:

A free online compiler supporting 20+ programming languages with auto-complete, debugging, and AI-powered code generation—all in the cloud!

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Climb the leaderboard as you earn Geekoins by learning and practicing! The top scorers get featured, making learning competitive and rewarding. Keep going—you could be next!

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Earn Geekoins by watching videos and practicing problems, then redeem them for exciting rewards. The more you engage, the more you win!

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Your HCL GUVI profile is your digital portfolio! Track progress, showcase skills, add projects, and build a resume. Keep it updated—opportunities await!

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You're all set to dive into your learning journey with HCL GUVI. Explore, upskill, and make each step count—exciting possibilities awaits!

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Badge IconAccelerate your Career

Foundations of Digital Marketing

GUVI’s Foundations of Digital Marketing course unlocks modern marketing in the digital landscape. Align your marketing objectives with online platforms, understand consumer behaviour, and foster a strategic approach for effective engagement and conversion. This course equips you with the essential components needed to thrive in the ever-evolving world of digital marketing.
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GeeksJoin 2.0k geeks
4.6Rating

2000+

enrolled

5 Hours

of Recorded Content

4 Modules

with Certifications

English

Language

FreeFree certification

Professionals from Top Industries Learn from Us

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Course Overview

GUVI’s Foundations of Digital Marketing course offers a wealth of advantages. Our course will guide you to acquire indispensable skills and knowledge essential for formulating impactful digital marketing strategies. Get benefitted from the wisdom of industry experts and immerse yourself in practical experiences, utilizing tools such as SEMrush for precision in keyword planning. Develop mastery in on-page optimization, technical SEO tactics, and the nuances of effective backlink building. This self-paced course not only enhances your digital marketing proficiency but also opens doors to potential career advancements within the expansive world of digital marketing. Armed with a well-rounded skill set, you're poised for success in navigating the dynamic and evolving landscape of digital marketing, ensuring a promising future in the industry.

Explore Our Industry-Aligned Curriculum

Course Syllabus

Course Requirements

  • PointBasic understanding of marketing principles.
  • PointAccess to a computer with internet connectivity.
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Accelerate your Career

Foundations of Digital Marketing
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Real Career Stories Powered By Upskilling

"Previously in IT services, I wanted to upgrade to a new field but didn’t know how. The trust I got from HCL GUVI was enormous; I quit my job and took HCL Guvi Courses . I’ve now been placed as a Data Scientist at AI Enterprise Software India Ltd. I’m feeling blessed and didn’t expect this level of help!"

S

Sonia Kola

Data scientist

"I wanted to make a career shift to IT, so I joined the HCL Guvi Courses. I interviewed with 10 companies and received 3 offers. I eventually accepted an offer from a product-based company and am currently working as a Software Developer at iQuanti India Pvt. Ltd."

R

Rakesh

Software Developer

"My world changed after joining HCL GUVI. The Courses helped me to develop apps from scratch—a vital skill for any developer—and I worked on projects like GooglePay and YouTube clones. I was placed at a product-based company, Zest Money. If you want to upskill and join a product-based company, I highly recommend the HCL Guvi Courses."

M

Muntha Pawan Kumar

Software Developer

"I enrolled in the UI/UX Design course at HCL GUVI to master the art of user-centric design. The course was brilliantly structured, moving from wireframing basics to high-fidelity prototyping and user testing. Learning tools like Figma and working on real-world case studies helped me a lot ."

S

Shaik Ahmad

Associate Product Manager

Awards & Achievements

HCL GUVI recognized as the Best Partner - Technology Training by Empire Forums.

HCL GUVI recognized as the Best Partner - Technology Training by Empire Forums.

HCL GUVI recognized as the Best Partner - Technology Training by Empire Forums.
Awarded by ZEE Digital during ZEE National Achievers Awards 2022.

Awarded by ZEE Digital during ZEE National Achievers Awards 2022.

Awarded by ZEE Digital during ZEE National Achievers Awards 2022.
Awarded by ENTREPRENEUR INDIA for having the best online personalized learning programs.

Awarded by ENTREPRENEUR INDIA for having the best online personalized learning programs.

Awarded by ENTREPRENEUR INDIA for having the best online personalized learning programs.
HCL GUVI recognized as the "Best GenAI Training Partner" by UBS Forums

HCL GUVI recognized as the "Best GenAI Training Partner" by UBS Forums

HCL GUVI recognized as the "Best GenAI Training Partner" by UBS Forums
For the most users to take an Artificial Intelligence lesson in 24 hours.

For the most users to take an Artificial Intelligence lesson in 24 hours.

For the most users to take an Artificial Intelligence lesson in 24 hours.
HCL GUVI recognized as the "Best Partner - New Hire Training" by UBS Forums

HCL GUVI recognized as the "Best Partner - New Hire Training" by UBS Forums

HCL GUVI recognized as the "Best Partner - New Hire Training" by UBS Forums
Broke the Record for most users taking an online computer programming lesson in 24 Hrs.

Broke the Record for most users taking an online computer programming lesson in 24 Hrs.

Broke the Record for most users taking an online computer programming lesson in 24 Hrs.

Certification

Industry-recognized Foundations of Digital Marketing Certificate

Certificates are generated after the completion of course.

Certificates are globally recognized & they help Enhance your profile.

Certificate

Frequently Asked Questions

The Foundations of Digital Marketing certification course helps you discover the essentials of modern marketing, seamlessly align marketing objectives with online platforms, gain insights into consumer behavior, and cultivate a strategic approach for impactful engagement and conversion. You’ll master the vital components necessary to excel in the digital marketing domain.

Course Preview

Foundations of Digital Marketing

Digital Marketing Strategy along with the introduction - Part 1