Advance into strategic product leadership with IIM Indore’s 8-month Certificate Programme (CP PM). Develop the skills and confidence to build, launch, and scale products that drive growth and innovation in today’s AI-powered economy.
Live Online + Campus Immersion
Ranked #3 Best B-School in Central Asia (Eduniversal Rankings 2024)
Earn IIM Indore Certification & Alumni Status
Gain Full Hands-On Exposure With ‘Bring Your Own Project’ Component
Master Analytics, AI & Product Design
Experience 8 Months of Structured Learning With IIM Indore faculty
Network at a 3-Day Campus Immersion
Established in 1996, the Indian Institute of Management Indore is an autonomous institution of national importance under the Government of India. Over the years, IIM Indore has earned recognition as one of India’s leading management institutions through academic rigor, impactful research, and strong industry engagement, shaping leaders who contribute meaningfully to business and society.
Recognised as a leading business school in India and globally, IIM Indore holds prestigious international accreditations and consistently ranks among top management institutions worldwide.
Aspiring Product Managers
Professionals looking to transition into structured, strategic product management roles.
Working Professionals Across Functions
Engineers, analysts, consultants, and managers seeking end-to-end product leadership capability.
Business & Strategy Professionals
Individuals aiming to strengthen market analysis, pricing, GTM, and growth strategy skills.
Mid-Level Professionals Seeking Leadership Growth
Professionals ready to move from execution roles to product ownership and decision-making.
Go beyond theory and examine the frameworks, tools, and applied learning that shape strategic product leaders.
Eligibility Criteria
Admission Criteria
Participants are expected to attend all sessions of a given course. However, Participants may take leave on account of emergencies, subject to the approval of the Programme Coordinator.
A minimum attendance requirement of 75% will be considered for final grading. For attendance below 75%, a grade cut will be applied as per the norms.
Explore a structured curriculum that builds product strategy, innovation capability, and AI-integrated decision-making across the complete product lifecycle.
Module 1
Understanding the Product Life Cycle
Key Product Roles and Responsibilities
Success Drivers in Product Management
Basics of Consumer Research
Data-Driven Storytelling in Decision-Making
Module 5
Introduction to Pricing from the Consumer's Viewpoint
The Concept of Reference Price
Role of Costs and Value in Pricing Decisions
Aligning Strategic Goals with Pricing
Managing Price Wars and Ethics in Pricing
Module 2
Understand markets, identify opportunities, and shape strategic positioning.
Market Segmentation and Introduction to Positioning
Target Market Selection
Preliminary Business Model Canvas
Business Model / Plan Analysis
Module 6
Tapping Rural Markets with New Products
B2B Product Management
Qualitative Marketing Research
Beta Programs, Customer Acquisition, and Retention Strategies
Module 3
Concepts of Innovation
Innovation Capabilities and Strategies
Idea Generation and Validation Techniques
Concept Generation and Testing
Business Model Canvas and Plan Analysis
Module 7
Product Packaging and Brand Presentation
Product Distribution and Launch Planning
Market Testing and Post-Launch Support
B2B Product Management in Distribution
Module 4
GTM 101: Principles and Frameworks
Product-Market Strategy Development
Brand Strategy and Positioning
Product Sales Strategy and Lead Generation
Product-Service Strategy
Neuromarketing Applications in Product Management
Module 8
Use of Data Analytics and Machine Learning in Digital Transformation
Generative Artificial Intelligence
Dr. Seema Sharma, head of the Department of Management Studies at IIT Delhi, specializes in Economics and Entrepreneurship, with research published in leading international journals.
She teaches Business Economics, Macroeconomic Environment, and Data Analysis to MBA and PhD students.
Dr. Sharma has presented globally and received awards like the ‘Outstanding Young Faculty Fellowship Award’ from IIT Delhi and the ‘Best Professor in Economics Award’ by Hindustan Unilever-BSA-Dewang Mehta Business School.
Dr. Gourav Dwivedi, an Assistant Professor in the Department of Management Studies at IIT Delhi, focuses on Operations and Supply Chain Management.
With over a decade of experience in both academia and industry, Dr. Dwivedi has contributed to various engineering service projects, particularly for Fortune 500 companies.
In academia, he has participated in collaborative research and consulting projects with national and international organizations, resulting in publications in leading journals. His research interests include Distributed Manufacturing, Supply Chain, Logistics Modelling, Industry 4.0, Behavioral Operations, Business Sustainability, and Systems Thinking.
Faculty: Marketing
Email id: [email protected]
Indian Institute of Management, Indore
Faculty: Information Systems
Email id: [email protected]
Indian Institute of Management, Indore
Showcase your globally recognized certification and upgrade your professional journey in product management.
Successful Completion Certificate
Awarded to participants who meet the assessment criteria as decided by the Institute from time to time.
Advance into strategic product leadership with IIM Indore’s 8-month Certificate Programme (CP PM). Develop the skills and confidence to build, launch, and scale products that drive growth and innovation in today’s AI-powered economy.
Live Online + Campus Immersion
Ranked #3 Best B-School in Central Asia
(Eduniversal Rankings 2024)
Earn IIM Indore Certification & Alumni Status
Gain Full Hands-On Exposure With ‘Bring Your Own Project’ Component
Master Analytics, AI & Product Design
Experience 8 Months of Structured Learning With IIM Indore faculty
Network at a 3-Day Campus Immersion
Established in 1996, the Indian Institute of Management Indore is an autonomous institution of national importance under the Government of India. Over the years, IIM Indore has earned recognition as one of India’s leading management institutions through academic rigor, impactful research, and strong industry engagement, shaping leaders who contribute meaningfully to business and society.
Recognised as a leading business school in India and globally, IIM Indore holds prestigious international accreditations and consistently ranks among top management institutions worldwide.
Aspiring Product Managers
Professionals looking to transition into structured, strategic product management roles.
Working Professionals Across Functions
Engineers, analysts, consultants, and managers seeking end-to-end product leadership capability.
Business & Strategy Professionals
Individuals aiming to strengthen market analysis, pricing, GTM, and growth strategy skills.
Mid-Level Professionals Seeking Leadership Growth
Professionals ready to move from execution roles to product ownership and decision-making.
Go beyond theory and examine the frameworks, tools, and applied learning that shape strategic product leaders.
Eligibility Criteria
Admission Criteria
Participants are expected to attend all sessions of a given course. However, Participants may take leave on account of emergencies, subject to the approval of the Programme Coordinator.
A minimum attendance requirement of 75% will be considered for final grading. For attendance below 75%, a grade cut will be applied as per the norms.
Explore a structured curriculum that builds product strategy, innovation capability, and AI-integrated decision-making across the complete product lifecycle.
Module 1
Understanding the Product Life Cycle
Key Product Roles and Responsibilities
Success Drivers in Product Management
Basics of Consumer Research
Data-Driven Storytelling in Decision-Making
Module 2
Understand markets, identify opportunities, and shape strategic positioning.
Market Segmentation and Introduction to Positioning
Target Market Selection
Preliminary Business Model Canvas
Business Model / Plan Analysis
Module 3
Concepts of Innovation
Innovation Capabilities and Strategies
Idea Generation and Validation Techniques
Concept Generation and Testing
Business Model Canvas and Plan Analysis
Module 4
GTM 101: Principles and Frameworks
Product-Market Strategy Development
Brand Strategy and Positioning
Product Sales Strategy and Lead Generation
Product-Service Strategy
Neuromarketing Applications in Product Management
Module 5
Introduction to Pricing from the Consumer's Viewpoint
The Concept of Reference Price
Role of Costs and Value in Pricing Decisions
Aligning Strategic Goals with Pricing
Managing Price Wars and Ethics in Pricing
Module 6
Tapping Rural Markets with New Products
B2B Product Management
Qualitative Marketing Research
Beta Programs, Customer Acquisition, and Retention Strategies
Module 7
Product Packaging and Brand Presentation
Product Distribution and Launch Planning
Market Testing and Post-Launch Support
B2B Product Management in Distribution
Module 8
Use of Data Analytics and Machine Learning in Digital Transformation
Generative Artificial Intelligence
Dr. Seema Sharma, head of the Department of Management Studies at IIT Delhi, specializes in Economics and Entrepreneurship, with research published in leading international journals.
She teaches Business Economics, Macroeconomic Environment, and Data Analysis to MBA and PhD students.
Dr. Sharma has presented globally and received awards like the ‘Outstanding Young Faculty Fellowship Award’ from IIT Delhi and the ‘Best Professor in Economics Award’ by Hindustan Unilever-BSA-Dewang Mehta Business School.
Dr. Gourav Dwivedi, an Assistant Professor in the Department of Management Studies at IIT Delhi, focuses on Operations and Supply Chain Management.
With over a decade of experience in both academia and industry, Dr. Dwivedi has contributed to various engineering service projects, particularly for Fortune 500 companies.
In academia, he has participated in collaborative research and consulting projects with national and international organizations, resulting in publications in leading journals. His research interests include Distributed Manufacturing, Supply Chain, Logistics Modelling, Industry 4.0, Behavioral Operations, Business Sustainability, and Systems Thinking.
Faculty: Marketing
Email id: [email protected].
Indian Institute of Management, Indore
Faculty: Information Systems
Email id: [email protected]
Indian Institute of Management, Indore
Showcase your globally recognized certification and upgrade your professional journey in product management.
Successful Completion Certificate
Awarded to participants who meet the assessment criteria as decided by the Institute from time to time.
Step 1
Select the Postgraduate Certificate Programme in Product Management (PGCP PM) and complete your registration.
Step 2
Connect with our Programme Advisors for guidance and submit your application along with a statement of purpose.
Step 3
The Admissions Committee will evaluate your application based on your profile, experience, and goals.
Step 4
Selected candidates will receive an official offer of admission.
Step 5
Secure your admission by paying the programme fee.
Earn a Postgraduate Certificate issued by IIM Indore
An 8-month structured learning journey with 128 live sessions
Curriculum built on the 5i Framework covering end-to-end product lifecycle
Dedicated Generative & Agentic AI module integrated into product management
Get hands-on exposure through the ‘Bring Your Own Project’ component.
3-day campus immersion at IIM Indore
Benefit from Executive Education Alumni status eligibility
Offer shorter-duration courses with limited academic depth
Focus on isolated tools rather than structured frameworks
Provide limited exposure to AI-driven product strategy
Do not include campus immersion or executive alumni network access
Offer minimal applied learning through real product projects
Note:
Refund Policy:
i. The fee refund may be done (excluding the application fee) to the candidates whose applications were not processed/rejected by the institute. All conditions where the applications are not admitted to a programme will be eligible for a refund of the fee, except the application fee and bank charges (where applicable).
ii. Refund may not be made for the cases where the Institute has accepted the profile for offering admission in the programme, and subsequent withdrawal is requested by the participant. Such requests will be evaluated on a case-by-case basis.
iii. No refund shall be made after the commencement of the programme.
Instalment | Instalment Due Date | Amount in ₹* |
|---|---|---|
Application Fee(at the time of Registration) | NA | ₹2,500 (Non-refundable) |
1st Instalment(at the time of admission) | 6th September 2026 | ₹54,375 |
2nd Instalment (within two months of admission) | 6th November 2026 | ₹54,375 |
3rd Instalment (within four months of admission) | 6th January 2027 | ₹54,375 |
4th Instalment (within six months of admission) | 7th March 2027 | ₹54,375 |
Note:
Application Closure Date | 30th August, 2026 |
Academic Orientation Date | 13th September, 2026 |
Programme Start Date | 20th September, 2026 |
Earn a Postgraduate Certificate issued by IIM Indore
An 8-month structured learning journey with 128 live sessions
Curriculum built on the 5i Framework covering end-to-end product lifecycle
Dedicated Generative & Agentic AI module integrated into product management
Get hands-on exposure through the ‘Bring Your Own Project’ component.
3-day campus immersion at IIM Indore
Benefit from Executive Education Alumni status eligibility
Offer shorter-duration courses with limited academic depth
Focus on isolated tools rather than structured frameworks
Provide limited exposure to AI-driven product strategy
Do not include campus immersion or executive alumni network access
Offer minimal applied learning through real product project
₹2,20,000+ GST
Note:
Refund Policy:
i. The fee refund may be done (excluding the application fee) to the candidates whose applications were not processed/rejected by the institute. All conditions where the applications are not admitted to a programme will be eligible for a refund of the fee, except the application fee and bank charges (where applicable).
ii. Refund may not be made for the cases where the Institute has accepted the profile for offering admission in the programme, and subsequent withdrawal is requested by the participant. Such requests will be evaluated on a case-by-case basis.
iii. No refund shall be made after the commencement of the programme.
Instalment | Instalment Due Date | Amount in ₹* |
|---|---|---|
Application Fee(at the time of Registration) | NA | ₹2,500 (Non-refundable) |
1st Instalment(at the time of admission) | 6th September 2026 | ₹54,375 |
2nd Instalment (within two months of admission) | 6th November 2026 | ₹54,375 |
3rd Instalment (within four months of admission) | 6th January 2027 | ₹54,375 |
4th Instalment (within six months of admission) | 7th March 2027 | ₹54,375 |
Note:
Application Closure Date | 30th August, 2026 |
Academic Orientation Date | 13th September, 2026 |
Programme Start Date | 20th September, 2026 |
The Postgraduate Certificate Programme in Product Management is offered by the Indian Institute of Management Indore under its Executive Education framework. The certificate is issued directly by IIM Indore upon successful completion.
The programme runs for 8 months and includes approximately 100 learning hours delivered across 80 sessions (75 minutes each). Sessions are typically conducted once a week, on Sundays, with select sessions scheduled on weekdays to ensure timely completion.
Applicants must hold a Diploma (10+2+3), Graduate, or Postgraduate degree with at least 50% marks. In addition, a minimum of two years of full-time post-graduate work experience is required. Internships and trainee roles are not considered as full-time work experience.
Admission is based on an evaluation of the application as per IIM Indore’s academic and selection guidelines. The Admissions Committee reviews each candidate’s profile, experience, and professional background before finalising selection.
Participants who meet the required attendance and assessment criteria receive a Completion Certificate issued by IIM Indore.
Yes. The programme includes a 3-day on-campus module at IIM Indore. Some sessions form part of the campus orientation module, offering in-person academic engagement alongside the online learning format.
The programme follows a blended learning format, combining live interactive online sessions with a campus immersion component. Participants also complete assignments, quizzes, evaluations, and applied learning exercises as part of the structured academic journey.
Bring Your Own Project (BYOP) is an applied learning component that allows participants to work on a real product or business context. This ensures practical application of frameworks and concepts covered throughout the programme.
Yes. The curriculum includes a dedicated module on Generative and Agentic AI in Product Management, covering AI-driven market analysis, ideation, pricing, and lifecycle optimisation.
Participants who successfully complete the programme may apply for IIM Indore Executive Education Alumni status, subject to applicable membership plans and fees.
The total programme fee is ₹2,20,000 (exclusive of GST) and ₹2,59,600 including 18% GST. The fee is payable in installments and includes programme fees, study materials, and campus visit charges.
Advance into strategic product leadership with IIM Indore’s 8-month Certificate Programme (CP PM). Develop the skills and confidence to build, launch, and scale products that drive growth and innovation in today’s AI-powered economy.
Live Online + Campus Immersion
Established in 1996, the Indian Institute of Management Indore is an autonomous institution of national importance under the Government of India. Over the years, IIM Indore has earned recognition as one of India’s leading management institutions through academic rigor, impactful research, and strong industry engagement, shaping leaders who contribute meaningfully to business and society.
Recognised as a leading business school in India and globally, IIM Indore holds prestigious international accreditations and consistently ranks among top management institutions worldwide.
Aspiring Product Managers
Professionals looking to transition into structured, strategic product management roles.
Working Professionals Across Functions
Engineers, analysts, consultants, and managers seeking end-to-end product leadership capability.
Business & Strategy Professionals
Individuals aiming to strengthen market analysis, pricing, GTM, and growth strategy skills.
Mid-Level Professionals Seeking Leadership Growth
Professionals ready to move from execution roles to product ownership and decision-making.
Go beyond theory and examine the frameworks, tools, and applied learning that shape strategic product leaders.
Eligibility Criteria
Admission Criteria
Participants are expected to attend all sessions of a given course. However, Participants may take leave on account of emergencies, subject to the approval of the Programme Coordinator.
A minimum attendance requirement of 75% will be considered for final grading. For attendance below 75%, a grade cut will be applied as per the norms.
Explore a structured curriculum that builds product strategy, innovation capability, and AI-integrated decision-making across the complete product lifecycle.
Module 1
Understanding the Product Life Cycle
Key Product Roles and Responsibilities
Success Drivers in Product Management
Basics of Consumer Research
Data-Driven Storytelling in Decision-Making
Module 2
Understand markets, identify opportunities, and shape strategic positioning.
Market Segmentation and Introduction to Positioning
Target Market Selection
Preliminary Business Model Canvas
Business Model / Plan Analysis
Module 3
Concepts of Innovation
Innovation Capabilities and Strategies
Idea Generation and Validation Techniques
Concept Generation and Testing
Business Model Canvas and Plan Analysis
Module 4
GTM 101: Principles and Frameworks
Product-Market Strategy Development
Brand Strategy and Positioning
Product Sales Strategy and Lead Generation
Product-Service Strategy
Neuromarketing Applications in Product Management
Module 5
Introduction to Pricing from the Consumer's Viewpoint
The Concept of Reference Price
Role of Costs and Value in Pricing Decisions
Aligning Strategic Goals with Pricing
Managing Price Wars and Ethics in Pricing
Module 6
Tapping Rural Markets with New Products
B2B Product Management
Qualitative Marketing Research
Beta Programs, Customer Acquisition, and Retention Strategies
Module 7
Product Packaging and Brand Presentation
Product Distribution and Launch Planning
Market Testing and Post-Launch Support
B2B Product Management in Distribution
Module 8
Use of Data Analytics and Machine Learning in Digital Transformation
Generative Artificial Intelligence
Prof. Abhishek Mishra
Faculty: Marketing
Email id: [email protected]
Indian Institute of Management, Indore
● Specializes in Product Management, New Product Development, and Consumer Research
● Holds a PhD (FPM) from IIM Lucknow (Product Design & Brand Equity) and a B.Tech from IIT Roorkee
● Former consultant for global brands including Pepsi, GlaxoSmithKline, and Holcim
● Has published over 30 research papers focused on product design and experiential value
● Chairs Industry Interface at IIM Indore, ensuring strong industry–academia alignment
Prof. Saurabh Kumar
Faculty: Information Systems
Email id: [email protected]
Indian Institute of Management, Indore
● Specializes in Information Systems, Business Analytics, and Digital Transformation
● Holds a PhD from IIM Lucknow and has prior industry experience at TCS
● Focuses on the intersection of technology and business strategy, with expertise in data-driven decision-making and innovation in product management
Showcase your globally recognized certification and upgrade your professional journey in product management.
Successful Completion Certificate
Awarded to participants who meet the assessment criteria as decided by the Institute from time to time.
Step 1
Select the Postgraduate Certificate Programme in Product Management (PGCP PM) and complete your registration.
Step 2
Connect with our Programme Advisors for guidance and submit your application along with a statement of purpose.
Step 3
The Admissions Committee will evaluate your application based on your profile, experience, and goals.
Step 4
Selected candidates will receive an official offer of admission.
Step 5
Secure your admission by paying the programme fee.
₹2,20,000+ GST
Note:
Refund Policy:
The fee refund may be done (excluding the application fee) to the candidates whose applications were not processed/rejected by the institute. All conditions where the applications are not admitted to a programme will be eligible for a refund of the fee, except the application fee and bank charges (where applicable).
Refund may not be made for the cases where the Institute has accepted the profile for offering admission in the programme, and subsequent withdrawal is requested by the participant. Such requests will be evaluated on a case-by-case basis.
No refund shall be made after the commencement of the programme.
Instalment | Instalment Due Date | Amount in ₹* |
|---|---|---|
Application Fee(at the time of Registration) | NA | ₹2,500 (Non-refundable) |
1st Instalment(at the time of admission) | 6th September 2026 | ₹54,375 |
2nd Instalment (within two months of admission) | 6th November 2026 | ₹54,375 |
3rd Instalment (within four months of admission) | 6th January 2027 | ₹54,375 |
4th Instalment (within six months of admission) | 7th March 2027 | ₹54,375 |
Note:
Application Closure Date | 30th August, 2026 |
Academic Orientation Date | 13th September, 2026 |
Programme Start Date | 20th September, 2026 |
The Postgraduate Certificate Programme in Product Management is offered by the Indian Institute of Management Indore under its Executive Education framework. The certificate is issued directly by IIM Indore upon successful completion.
The programme runs for 8 months and includes approximately 100 learning hours delivered across 80 sessions (75 minutes each). Sessions are typically conducted once a week, on Sundays, with select sessions scheduled on weekdays to ensure timely completion.
Applicants must hold a Diploma (10+2+3), Graduate, or Postgraduate degree with at least 50% marks. In addition, a minimum of two years of full-time post-graduate work experience is required. Internships and trainee roles are not considered as full-time work experience.
Admission is based on an evaluation of the application as per IIM Indore’s academic and selection guidelines. The Admissions Committee reviews each candidate’s profile, experience, and professional background before finalising selection.
Participants who meet the required attendance and assessment criteria receive a Completion Certificate issued by IIM Indore.
Yes. The programme includes a 3-day on-campus module at IIM Indore. Some sessions form part of the campus orientation module, offering in-person academic engagement alongside the online learning format.
The programme follows a blended learning format, combining live interactive online sessions with a campus immersion component. Participants also complete assignments, quizzes, evaluations, and applied learning exercises as part of the structured academic journey.
Bring Your Own Project (BYOP) is an applied learning component that allows participants to work on a real product or business context. This ensures practical application of frameworks and concepts covered throughout the programme.
Yes. The curriculum includes a dedicated module on Generative and Agentic AI in Product Management, covering AI-driven market analysis, ideation, pricing, and lifecycle optimisation.
Participants who successfully complete the programme may apply for IIM Indore Executive Education Alumni status, subject to applicable membership plans and fees.
The total programme fee is ₹2,20,000 (exclusive of GST) and ₹2,59,600 including 18% GST. The fee is payable in installments and includes programme fees, study materials, and campus visit charges.
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