Why UX Matters?
Hi all, This is Praveen Kumar.You may be little confused about the title.But I believe at the end of this blog you all will realize the importance of User Experience …:-) Before that you should know what is UX.
What is UX? Well, I think it’s important to start by saying there’s no commonly accepted definition. UX design is the process of designing (digital or physical) products that are useful, easy to use, and delightful to interact with. It’s about enhancing the experience that people have while interacting with your product, and making sure they find value in what you’re providing. Why is UX so important? To put it simply, UX is important because it tries to fulfill the user’s needs. It aims to provide positive experiences that keep users loyal to the product/brand.
Lets see one example about UX.
UI refers to User Interface. UX refers to User experience. UI gives more attraction towards your product. Attraction will get good impressions on first sight but it will lead to disastrous experience if they didnotconcentrate on User Experience. UX gives the efficiency to the website, hence it is more important than UI. for example, Consider a tomato ketchup bottle as UI & tomato ketchup squeezer as UX. In this example, tomato ketchup bottle looks so attractive but its efficiency is less compared to squeezer. Majority of the users prefer full benefit of the product than just attraction. So UX is important than UI.
UX defines the experience of the user/visitor whether to continue/re-visit the product or to leave it completely. Top 7 Countdown
It’s everywhere. Your Facebook page, your phone, your Fitbit, your iPod. You name it. If you touch a device that uses technology, guess what? Someone, somewhere, considered how to best organize every bit of information you need to access with it.
Negative experience = negative feelings. One bad experience can turn a user away from a brand for life. And consumers are TWICE as likely to talk about a negative experience than a positive one, which also creates a ripple effect.
Likewise, positive experiences = positive feelings. Exceptional experiences can create a vocal advocate for your brand and a customer for life. And on average, loyal customers are worth up to 10 times as much as their first purchase.
Use it or lose it. 45% of US consumers will abandon an online transaction if their questions or concerns are not addressed quickly. Enough said.
It’s not about you; it’s about THEM. Your organization knows what you want to sell and is a great advocate for that. But UX experts are advocates for the end users of your products. This quote from Laura Schjeldahl, Sundog’s own Experience Architect, sums it up perfectly: “A company can have the best product in the world, but if it isn’t presented to the right customers in the way they want to see it and can understand it, the company will fail.” Nobody wants that, right? Right.
Responsiveness matters. Mobile and tablets and desktops, oh my! Your customers have tons of choices when it comes to when, where and how they are interacting with your products and your brand. From smart watches to 100-inch screens, quality responsive design is key to making sure your users have the best possible experience. Everywhere.
The end result should be seamless. You have a lot of different departments at your company, and that means it’s easy to have tunnel vision. But guess what? Content strategy + design + UX + web development (and more) = everything your user will see at the exact same time. So tear down your silos. The best websites and applications come from a UX expert working closely with those key players – from designers to developers – to build your user experience together.
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Thanks, Praveen kumar.