{"id":135263,"date":"2026-08-25T11:33:51","date_gmt":"2026-08-25T06:03:51","guid":{"rendered":"https:\/\/www.guvi.in\/blog\/?p=135263"},"modified":"2026-09-07T13:03:01","modified_gmt":"2026-09-07T07:33:01","slug":"enterprise-sales-for-product-managers","status":"publish","type":"post","link":"https:\/\/www.guvi.in\/blog\/enterprise-sales-for-product-managers\/","title":{"rendered":"Enterprise Sales for Product Managers: A Practical Guide to Sales Alignment\u00a0"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>TL;DR Summary<\/strong><\/h2>\n\n\n\n<p>Enterprise Sales is not just a sales-team responsibility. For product managers, it means understanding complex buying committees, aligning roadmap decisions with revenue opportunities, supporting sales with the right product narrative, and translating enterprise customer feedback into scalable product strategy. The best product manager sales alignment happens when PMs help sales qualify problems, clarify value, handle objections, and separate one-off requests from market-wide needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Introduction<\/strong><\/h2>\n\n\n\n<p>Enterprise Sales can make or break a product company\u2019s revenue engine because one large customer can influence roadmap priorities, pricing strategy, security standards, integrations, and long-term market positioning.<\/p>\n\n\n\n<p>For a product manager, selling to enterprise customers does not mean becoming a salesperson. It means helping sales teams win the right customers without over-customizing the product or damaging long-term scalability.<\/p>\n\n\n\n<p>Enterprise buyers are also becoming more complex. <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-surprising-economics-of-b2b-growth-the-new-survival-threshold-and-what-it-takes-to-thrive\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">McKinsey\u2019s 2026 Global B2B Pulse Survey<\/a>, covering nearly 4,000 decision-makers across 13 countries, found that <strong>71% of B2B companies<\/strong> now offer e-commerce, and about one-third of revenue among those companies flows through digital channels.<\/p>\n\n\n\n<p>So, if you are a PM, your job is no longer limited to shipping features. You must understand B2B sales motions, enterprise objections, stakeholder influence, and how product decisions support revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is Enterprise Sales?<\/strong><\/h2>\n\n\n\n<p>Enterprise Sales is the process of selling products or solutions to large organizations with multiple stakeholders, longer buying cycles, higher deal values, and deeper evaluation requirements. It usually involves business teams, IT, finance, procurement, legal, security, and executive sponsors before a purchase decision is made.<\/p>\n\n\n\n<p>In simple terms, Enterprise Sales is about helping a large company trust that your product can solve a business-critical problem at scale.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why Enterprise Sales Is Different for Product Managers<\/strong><\/h3>\n\n\n\n<p>Enterprise customers rarely buy because of a single feature. They buy because your product solves a measurable business pain.<\/p>\n\n\n\n<p>A PM must understand:<\/p>\n\n\n\n<ul>\n<li>Who is involved in the buying decision<\/li>\n\n\n\n<li>What each stakeholder cares about<\/li>\n\n\n\n<li>Which objections are product-related<\/li>\n\n\n\n<li>Which requests indicate market demand<\/li>\n\n\n\n<li>Which requests are one-off customizations<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2025-05-07-gartner-sales-survey-finds-74-percent-of-b2b-buyer-teams-demonstrate-unhealthy-conflict-during-the-decision-process\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Gartner reported that 74% of B2B buyer teams<\/a> show unhealthy conflict during the buying decision process, which means PMs must help sales create clarity across stakeholders instead of adding more noise.<\/p>\n\n\n\n<p><strong>Did You Know?<\/strong><strong><br><\/strong>A single enterprise customer can ask for one \u201csmall customization\u201d that quietly turns into months of roadmap debt. PMs often have to play detective and ask, \u201cIs this a market need or just one customer\u2019s workflow?\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Product Manager Sales Alignment Matters in Enterprise Sales<\/strong><\/h2>\n\n\n\n<p>Product manager sales alignment means sales and product teams work together to understand customer needs, qualify enterprise opportunities, create accurate product messaging, and ensure roadmap decisions support both customer value and business growth.<\/p>\n\n\n\n<p>This alignment prevents a dangerous pattern: sales promising anything to close a deal while the product struggles to deliver everything.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What Sales Needs From Product Managers<\/strong><\/h3>\n\n\n\n<p>Sales teams need clarity, not jargon.<\/p>\n\n\n\n<p>As a PM, you can support sales by providing:<\/p>\n\n\n\n<ul>\n<li><strong>Crisp product positioning for enterprise customers:<\/strong> Explain what the product does, who it helps, and why it matters in business terms.<\/li>\n\n\n\n<li><strong>Objection-handling notes for security, integrations, and scalability:<\/strong> Give sales simple responses to common concerns around trust, compatibility, and growth readiness.<\/li>\n\n\n\n<li><strong>Feature availability and roadmap boundaries:<\/strong> Clarify what is available now, what is planned, and what should not be promised yet.<\/li>\n\n\n\n<li><strong>Competitor comparison insights:<\/strong> Help sales explain where the product stands out and where it differs from competing solutions.<\/li>\n\n\n\n<li><strong>Customer proof points and use cases:<\/strong> Share examples, case studies, or outcomes that show how similar customers have benefited.<\/li>\n\n\n\n<li><strong>Clear \u201cyes, no, later\u201d guidance for feature requests:<\/strong> Tell sales which requests can be supported, declined, or considered for future planning.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What Product Managers Need From Sales<\/strong><\/h3>\n\n\n\n<p>Sales teams speak to prospects every day. That makes them a valuable discovery channel.<\/p>\n\n\n\n<p>PMs should regularly ask:<\/p>\n\n\n\n<ul>\n<li>Which objections appear repeatedly?<\/li>\n\n\n\n<li>Which industries are showing stronger demand?<\/li>\n\n\n\n<li>Which competitors are being compared?<\/li>\n\n\n\n<li>Which feature requests influence deal value?<\/li>\n\n\n\n<li>Which customers are likely to churn without product improvements?<\/li>\n<\/ul>\n\n\n\n<p>This turns sales feedback into roadmap intelligence rather than random noise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Enterprise Sales vs SMB Sales: What Changes for PMs?<\/strong><\/h2>\n\n\n\n<p>Enterprise customers evaluate risk more deeply than small businesses. They care about scalability, compliance, procurement, onboarding, support, integrations, and long-term vendor stability.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Parameter<\/strong><\/td><td><strong>SMB Sales<\/strong><\/td><td><strong>Enterprise Sales<\/strong><\/td><\/tr><tr><td>Buying process<\/td><td>Usually faster, with fewer decision-makers and less formal approval.<\/td><td>Longer, with multiple stakeholders from business, IT, finance, procurement, and legal.<\/td><\/tr><tr><td>Product expectations<\/td><td>Buyers often accept standard workflows and limited customization.<\/td><td>Buyers expect security, integrations, admin controls, reporting, SLAs, and scalability.<\/td><\/tr><tr><td>PM involvement<\/td><td>PMs may support through documentation and basic feedback review.<\/td><td>PMs often join discovery calls, handle objections, validate roadmap fit, and support strategic deals.<\/td><\/tr><tr><td>Risk of customization<\/td><td>Lower because deal sizes are smaller and buyers usually adapt to the product.<\/td><td>Higher because large deal values can pressure teams into building one-off features.<\/td><\/tr><tr><td>Success metric<\/td><td>Activation, usage, renewals, and low-touch support.<\/td><td>Adoption across teams, contract expansion, stakeholder satisfaction, and long-term retention.<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><strong>Enterprise Sales vs SMB Sales for Product Managers<\/strong><\/figcaption><\/figure>\n\n\n\n<p>McKinsey also found that companies increasing hybrid sales teams by more than 10% were 79% more likely to be market-share winners, showing why human-plus-digital enterprise motions matter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How PMs Can Support B2B Sales Without Becoming Salespeople<\/strong><\/h2>\n\n\n\n<p>A PM\u2019s role in B2B sales is to improve the quality of the deal, not chase every prospect.<\/p>\n\n\n\n<p>The goal is to help sales win customers who fit the product strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Join Strategic Discovery Calls<\/strong><\/h3>\n\n\n\n<p>Do not join every call. Join calls where the deal is large, the use case is new, or the customer asks product-heavy questions.<\/p>\n\n\n\n<p>On these calls, listen for pain intensity, workflow complexity, integration needs, and buying urgency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Build an Enterprise Objection Library<\/strong><\/h3>\n\n\n\n<p>Create a simple sales enablement document with answers to common product objections.<\/p>\n\n\n\n<p>Include:<\/p>\n\n\n\n<ul>\n<li><strong>Security and compliance responses:<\/strong> Prepare clear answers on data protection, access control, privacy, and compliance standards.<\/li>\n\n\n\n<li><strong>Integration roadmap clarity:<\/strong> Explain which tools, APIs, and third-party systems the product supports now or plans to support.<\/li>\n\n\n\n<li><strong>Data migration support:<\/strong> Clarify how customer data can be imported, transferred, cleaned, or migrated safely.<\/li>\n\n\n\n<li><strong>Admin and governance features:<\/strong> Highlight controls for user roles, permissions, approvals, reporting, and team-level management.<\/li>\n\n\n\n<li><strong>Scalability proof points:<\/strong> Show how the product can handle larger teams, higher usage, and growing enterprise needs.<\/li>\n\n\n\n<li><strong>Product limitations stated honestly:<\/strong> Clearly mention what the product cannot do yet to avoid false expectations.<\/li>\n<\/ul>\n\n\n\n<p>This helps sales respond faster and more consistently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Separate Signal From Noise<\/strong><\/h3>\n\n\n\n<p>Not every enterprise customer request deserves roadmap priority.<\/p>\n\n\n\n<p>Use this filter:<\/p>\n\n\n\n<ul>\n<li>Does this request repeat across multiple enterprise customers?<\/li>\n\n\n\n<li>Does it unlock a clear market segment?<\/li>\n\n\n\n<li>Does it improve the core product?<\/li>\n\n\n\n<li>Does it support long-term revenue?<\/li>\n\n\n\n<li>Can it be built generically instead of custom-built?<\/li>\n<\/ul>\n\n\n\n<p>If the answer is mostly yes, it may be roadmap-worthy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Create Sales-Friendly Product Narratives<\/strong><\/h3>\n\n\n\n<p>Sales does not need a feature dump. They need a story.<\/p>\n\n\n\n<p>For example, instead of saying, \u201cWe offer role-based access control,\u201d say, \u201cYour IT team can control who sees, edits, approves, and exports sensitive data across departments.\u201d<\/p>\n\n\n\n<p>That is product manager sales alignment in action.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Practical Enterprise Customer Scenarios PMs Should Understand<\/strong><\/h2>\n\n\n\n<p>Enterprise customers buy differently across industries. A PM who understands context can support better sales conversations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SaaS Company Selling to BFSI<\/strong><\/h3>\n\n\n\n<p>A bank evaluating a SaaS analytics platform will care about audit logs, role-based access, encryption, compliance, and data residency.<\/p>\n\n\n\n<p>The PM should help sales explain how the product reduces operational risk while improving reporting speed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>HR Tech Selling to a 5,000-Employee Company<\/strong><\/h3>\n\n\n\n<p>An HR leader may love the product, but IT may block it due to integration concerns.<\/p>\n\n\n\n<p>The PM should prepare integration notes, API documentation, and implementation timelines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>EdTech Selling to an Enterprise L&amp;D Team<\/strong><\/h3>\n\n\n\n<p>A learning leader may ask whether the platform supports cohorts, dashboards, skill tracking, vernacular learning, and completion analytics.<\/p>\n\n\n\n<p>Here, the PM must connect product capabilities to workforce outcomes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Common Mistakes PMs Make in Enterprise Sales<\/strong><\/h2>\n\n\n\n<p>Let\u2019s look at some of the common mistakes you should avoid at work:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Treating Every Enterprise Request as a Roadmap Priority<\/strong><\/h3>\n\n\n\n<p>Large logos can create pressure. When a big customer asks for a feature, teams may assume it must be built immediately.<\/p>\n\n\n\n<p>But one enterprise request does not always represent market demand. A PM must check whether the problem is common, valuable, and strategically aligned.<\/p>\n\n\n\n<p>The better approach is to identify the underlying pain. Sometimes, an existing workflow, configuration, or workaround can solve the need without creating product debt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Joining Sales Calls Without a Clear Role<\/strong><\/h3>\n\n\n\n<p>PMs sometimes join sales calls and unintentionally confuse prospects with technical depth or roadmap uncertainty.<\/p>\n\n\n\n<p>Before joining, define your role clearly. Are you there to validate a use case, answer product questions, understand a new segment, or support a strategic account?<\/p>\n\n\n\n<p>A focused PM adds confidence. An unfocused PM can slow the deal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Overpromising Roadmap Timelines<\/strong><\/h3>\n\n\n\n<p>Enterprise customers often ask, \u201cWhen will this feature be available?\u201d<\/p>\n\n\n\n<p>Avoid giving exact commitments unless the feature is already planned, resourced, and approved. Roadmap promises can become legal, commercial, or relationship risks.<\/p>\n\n\n\n<p>Use honest language like, \u201cThis is under evaluation,\u201d or \u201cThis is planned for future consideration, but we cannot commit to a date yet.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ignoring Post-Sale Adoption<\/strong><\/h3>\n\n\n\n<p>Enterprise Sales does not end when the contract is signed.<\/p>\n\n\n\n<p>If users do not adopt the product, renewal and expansion become difficult. PMs should review onboarding friction, usage analytics, support tickets, and customer success feedback.<\/p>\n\n\n\n<p>The best enterprise products are built not just to sell well, but to succeed after deployment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Must-Have Skills for PMs Who Understand Enterprise Sales<\/strong><\/h2>\n\n\n\n<p>PMs who understand Enterprise Sales become stronger strategic partners because they can connect product decisions to revenue, retention, and market expansion.<\/p>\n\n\n\n<p>This skill is especially valuable in SaaS, fintech, HR tech, cybersecurity, cloud, analytics, and B2B platforms. The following table will help you focus on some essential skills in the domain:<\/p>\n\n\n\n<p><strong>Table 2: Enterprise Sales Skills That Boost PM Career Growth<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Skill<\/strong><\/td><td><strong>Why It Matters<\/strong><\/td><\/tr><tr><td>Stakeholder mapping<\/td><td>Helps PMs understand who influences enterprise buying decisions and how product value should be framed.<\/td><\/tr><tr><td>Sales enablement<\/td><td>Enables sales teams to explain product value clearly without misrepresenting features.<\/td><\/tr><tr><td>Objection handling<\/td><td>Helps PMs address concerns around security, integrations, scalability, and implementation.<\/td><\/tr><tr><td>Roadmap prioritization<\/td><td>Prevents one-off enterprise requests from derailing long-term product strategy.<\/td><\/tr><tr><td>Commercial thinking<\/td><td>Helps PMs connect user problems with revenue, renewals, and expansion opportunities.<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><strong>Enterprise Sales Skills That Boost PM Career Growth<\/strong><\/figcaption><\/figure>\n\n\n\n<p>If you want to build stronger product judgment for enterprise customers, start by learning how PMs think through strategy, execution, user research, and business impact. Explore the <a href=\"https:\/\/www.guvi.in\/zen-class\/iim-indore-product-management\/?utm_source=blog&amp;utm_medium=hyperlink&amp;utm_campaign=enterprise-sales-for-product-managers\" target=\"_blank\" rel=\"noreferrer noopener\">Certificate Program in Product Management by IIM Indore<\/a> for guided learning, expert mentorship, an immersive experience at the IIM Indore\u2019s vibrant campus as well as opening doors to a wider network. You can also enroll for HCL GUVI\u2019s self-paced <a href=\"https:\/\/www.guvi.in\/courses\/product-management\/product-management\/?utm_source=blog&amp;utm_medium=hyperlink&amp;utm_campaign=enterprise-sales-for-product-managers\" target=\"_blank\" rel=\"noreferrer noopener\">Product Management course<\/a> to strengthen your fundamentals at your own pace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wrapping Up<\/strong><\/h2>\n\n\n\n<p>Enterprise Sales is a team sport, and product managers play a critical role in making it successful. Your job is to help sales understand the product clearly, help customers see business value, and help the company avoid unscalable promises. Strong product manager sales alignment improves deal quality, roadmap discipline, customer trust, and long-term revenue. Start by joining the right discovery calls, documenting objections, filtering feature requests, and turning enterprise customer insights into repeatable product strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Frequently Asked Questions<\/strong><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1787580025255\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>1. What is Enterprise Sales?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Enterprise Sales is the process of selling products or solutions to large organizations with complex needs, multiple decision-makers, and longer buying cycles.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1787580037876\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>2. Why should product managers care about Enterprise Sales?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>PMs should care because enterprise customers often influence roadmap priorities, pricing, integrations, security needs, and long-term product positioning.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1787580053076\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>3. What is product manager sales alignment?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Product manager sales alignment is the collaboration between product and sales teams to support customer discovery, clarify product value, handle objections, and prioritize scalable product improvements.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1787580072268\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>4. How can PMs support B2B sales?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>PMs can support B2B sales by joining strategic calls, creating enablement material, clarifying roadmap boundaries, and translating recurring customer needs into product decisions.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1787580092308\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>5. Should PMs join every enterprise sales call?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>No. PMs should join only high-value or strategically important calls where product clarity, roadmap discussion, or technical validation is needed.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1787580107093\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>6. What do enterprise customers expect from a product?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Enterprise customers usually expect reliability, security, integrations, admin controls, reporting, scalability, onboarding support, and measurable business value.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1787580125357\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>7. How do PMs avoid over-customization?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>PMs can avoid over-customization by checking whether a request is repeated across customers, aligns with strategy, supports revenue, and can be built as a reusable capability.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1787580141909\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>8. Is Enterprise Sales knowledge useful for PM career growth?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes. PMs who understand Enterprise Sales often become stronger in strategic thinking, stakeholder management, roadmap prioritization, and revenue-oriented decision-making.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TL;DR Summary Enterprise Sales is not just a sales-team responsibility. For product managers, it means understanding complex buying committees, aligning roadmap decisions with revenue opportunities, supporting sales with the right product narrative, and translating enterprise customer feedback into scalable product strategy. The best product manager sales alignment happens when PMs help sales qualify problems, clarify [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":135275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1008],"tags":[],"views":"61","authorinfo":{"name":"Saanchi Bhardwaj","url":"https:\/\/www.guvi.in\/blog\/author\/saanchi\/"},"thumbnailURL":"https:\/\/www.guvi.in\/blog\/wp-content\/uploads\/2026\/08\/Selling-to-Enterprise-Customers-300x116.webp","_links":{"self":[{"href":"https:\/\/www.guvi.in\/blog\/wp-json\/wp\/v2\/posts\/135263"}],"collection":[{"href":"https:\/\/www.guvi.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.guvi.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.guvi.in\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.guvi.in\/blog\/wp-json\/wp\/v2\/comments?post=135263"}],"version-history":[{"count":2,"href":"https:\/\/www.guvi.in\/blog\/wp-json\/wp\/v2\/posts\/135263\/revisions"}],"predecessor-version":[{"id":135274,"href":"https:\/\/www.guvi.in\/blog\/wp-json\/wp\/v2\/posts\/135263\/revisions\/135274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.guvi.in\/blog\/wp-json\/wp\/v2\/media\/135275"}],"wp:attachment":[{"href":"https:\/\/www.guvi.in\/blog\/wp-json\/wp\/v2\/media?parent=135263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.guvi.in\/blog\/wp-json\/wp\/v2\/categories?post=135263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.guvi.in\/blog\/wp-json\/wp\/v2\/tags?post=135263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}