{"id":113219,"date":"2026-06-01T22:50:44","date_gmt":"2026-06-01T17:20:44","guid":{"rendered":"https:\/\/www.guvi.in\/blog\/?p=113219"},"modified":"2026-06-01T22:50:46","modified_gmt":"2026-06-01T17:20:46","slug":"what-is-ai-ethics","status":"publish","type":"post","link":"https:\/\/www.guvi.in\/blog\/what-is-ai-ethics\/","title":{"rendered":"What is AI Ethics? Building Responsible AI Systems"},"content":{"rendered":"\n<p>Artificial Intelligence is transforming various industries faster than ever before. While these AI systems are now responsible for making human decisions that impact sectors like healthcare, finance, education, and cybersecurity, concerns arise over fairness, privacy, accountability, and transparency of these technologies that improve efficiency and drive innovation.<\/p>\n\n\n\n<p>Herein lies the importance of AI ethics.<\/p>\n\n\n\n<p>AI ethics enable businesses to build ethical AI systems that are aligned with human values and have minimal harmful impact. When ethical guidelines are not enforced, AI models may lack transparency or fairness or even become unsafe.<\/p>\n\n\n\n<p>In this article, we will cover all aspects of what AI ethics is, its importance, core principles, major challenges, real-world applications, and best practices for building trustworthy AI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>TL;DR<\/strong><\/h2>\n\n\n\n<ol>\n<li>AI ethics deals with principles and practices that guarantee AI systems are fair, transparent, responsible, and safe.<\/li>\n\n\n\n<li>Modern AI systems, if unregulated, can exhibit bias, security risks, and unjust decision-making patterns.<\/li>\n\n\n\n<li>Key areas for responsible AI are fairness, explainable AI, accountability, privacy, and trustworthy decision-making.<\/li>\n\n\n\n<li>Governments and companies are putting AI regulation and AI governance to control the risks of AI systems and enhance transparency.<\/li>\n\n\n\n<li>An understanding of AI ethics is vital for any developer, business, student, or AI professional beyond 2026.<\/li>\n<\/ol>\n\n\n\n<div class=\"guvi-answer-card\" style=\"margin: 40px 0;\">\n\n  <div style=\"\n    position: relative;\n    background: linear-gradient(135deg, #f0fff4, #e6f7ee);\n    border: 1px solid #cfeedd;\n    padding: 26px 24px 22px 24px;\n    border-radius: 14px;\n    font-family: Arial, sans-serif;\n    box-shadow: 0 6px 16px rgba(0,0,0,0.05);\n  \">\n\n    <!-- Top accent -->\n    <div style=\"\n      position: absolute;\n      top: 0;\n      left: 0;\n      height: 6px;\n      width: 100%;\n      background: linear-gradient(to right, #099f4e, #6dd5a3);\n      border-radius: 14px 14px 0 0;\n    \"><\/div>\n\n    <!-- Title -->\n    <h3 style=\"\n      margin: 10px 0 12px 0;\n      color: #099f4e;\n      font-size: 20px;\n    \">\n      What is AI Ethics?\n    <\/h3>\n\n    <!-- Content -->\n    <p style=\"\n      margin: 0;\n      color: #2f4f3f;\n      font-size: 16px;\n      line-height: 1.7;\n    \">\n      AI ethics is the field that studies the moral principles, guidelines, and responsibilities involved in the design, development, deployment, and use of artificial intelligence systems. It focuses on ensuring that AI technologies operate fairly, transparently, safely, and responsibly while minimizing harm to individuals and society. AI ethics also emphasizes protecting user privacy, reducing bias, promoting accountability, and safeguarding human rights throughout the lifecycle of AI applications.\n    <\/p>\n\n  <\/div>\n\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why AI Ethics Matters<\/strong><\/h2>\n\n\n\n<p>Most of today\u2019s AI systems are expected to make decisions that impact human lives. These include, but are not limited to, hiring, loan approvals, health diagnosis, insurance premiums, criminal justice decisions, etc.<\/p>\n\n\n\n<p>Biased data, when used for AI training, may create unfair outcomes, and it is difficult for human beings to even understand how the AI system reached its decision. AI ethics plays a major role in modern <a href=\"https:\/\/www.guvi.in\/blog\/what-is-artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">Artificial Intelligence<\/a> systems used across industries\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mitigate Bias and Discrimination<\/strong><\/h3>\n\n\n\n<p>AI models may unknowingly develop a biased pattern in accordance with training data. This may result in unfair hiring decisions, facial recognition, or loan application outcomes based on gender, race, or economic status.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ensure Trust<\/strong><\/h3>\n\n\n\n<p>Users are more likely to trust AI systems when the organizations clearly define the functioning and the logic behind decision-making.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Protect User Privacy<\/strong><\/h3>\n\n\n\n<p>The majority of the AI applications use enormous amounts of personal data. Ethical AI helps in responsible data handling, minimizing the risk of misuse of customer data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reduce Risks of Legal Non-Compliance<\/strong><\/h3>\n\n\n\n<p>Various governments across the world have already passed regulations or introduced new frameworks governing the use of AI. Adopting ethical AI practices helps organizations avoid penalties and sanctions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Minimize Harm to Humans<\/strong><\/h3>\n\n\n\n<p>Safety must be guaranteed for AI systems operating in various sectors, including healthcare, autonomous vehicles, and security, to eliminate harm.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Core Principles of Ethical AI<\/strong><\/h2>\n\n\n\n<p>Responsible AI systems must uphold the following core principles:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fairness<\/strong><\/h3>\n\n\n\n<p>An AI system must treat all individuals equitably and must not produce biased outcomes. For example, an AI-based hiring tool must treat candidates solely based on their qualifications and skills and not based on gender, age, or other discriminating parameters. This helps reduce<a href=\"https:\/\/www.guvi.in\/blog\/bias-and-ethical-concerns-in-machine-learning\/\" target=\"_blank\" rel=\"noreferrer noopener\"> bias and ethical concerns in machine learning<\/a>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Transparency<\/strong><\/h3>\n\n\n\n<p>Humans should be able to understand how AI systems work and how they make decisions. This enhances trust and removes confusion when automated decisions are made.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Accountability<\/strong><\/h3>\n\n\n\n<p>The organization or developers using AI must be held responsible for its actions and consequences. If the AI system harms humans or creates biased outcomes, the stakeholders must be held liable for its rectification.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Privacy Protection<\/strong><\/h3>\n\n\n\n<p>Sensitive user information collected during interaction with an AI system should be protected by adhering to robust data handling practices and laws. This also aims to protect against surveillance and leaks of personal data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Explainable AI<\/strong><\/h3>\n\n\n\n<p>Explainable AI models provide the human decision-making ability, in contrast to the \u201cblack box\u201d nature of advanced AI. Instead of producing just a recommendation or a decision, it helps to trace the steps taken to arrive at the result. This improves transparency and supports<a href=\"https:\/\/www.guvi.in\/blog\/responsibility-of-an-ai-augmented-developer\/\" target=\"_blank\" rel=\"noreferrer noopener\"> responsible AI development<\/a>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Safety and Reliability<\/strong><\/h3>\n\n\n\n<p>AI systems must reliably and securely operate even under diverse conditions. Rigorous testing and continuous monitoring are necessary for the models to avoid failure.<\/p>\n\n\n\n<p>You can also check <strong>HCL GUVI\u2019s<\/strong> free AI learning resources and <a href=\"https:\/\/www.guvi.in\/mlp\/genai-ebook\/?utm_source=blog&amp;utm_medium=hyperlink&amp;utm_campaign=What+is+AI+Ethics%3F+Building+Responsible+AI+Systems\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ebooks<\/strong><\/a> to strengthen your understanding of responsible AI systems and emerging AI technologies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Common Ethical Challenges in AI<\/strong><\/h2>\n\n\n\n<p>While the use of AI is rapidly expanding, a few ethical challenges persist.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Bias<\/strong><\/h3>\n\n\n\n<p>Perhaps one of the largest ethical issues in AI is bias in AI models. AI models are prone to reproducing the biases in the training data, resulting in discriminatory decisions and outcomes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Lack of Transparency<\/strong><\/h3>\n\n\n\n<p>The functioning of advanced AI models often seems opaque, and humans may not be able to discern how an AI model reaches a particular decision. This makes trust and accountability difficult.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Privacy Risks<\/strong><\/h3>\n\n\n\n<p>The massive amount of data AI applications use poses a serious privacy risk. Organisations must implement strong data protection measures and laws to prevent the exploitation of sensitive information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Deepfakes and Disinformation<\/strong><\/h3>\n\n\n\n<p>With the ability of AI to generate synthetic media such as deepfakes, a major threat looms to information integrity and social safety.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Job Displacement<\/strong><\/h3>\n\n\n\n<p>The automation capabilities of AI will make many repetitive jobs obsolete, creating the need for workforce re-skilling and societal adaptation.<\/p>\n\n\n\nm<div style=\"background-color: #099f4e; border: 3px solid #110053; border-radius: 12px; padding: 18px 22px; color: #FFFFFF; font-size: 18px; font-family: Montserrat, Helvetica, sans-serif; line-height: 1.6; box-shadow: 0 4px 12px rgba(0, 0, 0, 0.15); max-width: 750px;\">\n  <strong style=\"font-size: 22px; color: #FFFFFF;\">\ud83d\udca1 Did You Know?<\/strong>\n  <p style=\"margin-top: 14px; margin-bottom: 0;\">\n    As artificial intelligence becomes more deeply integrated into business operations, organizations worldwide are increasing their investments in <strong style=\"color: #FFFFFF;\">AI ethics<\/strong>, <strong style=\"color: #FFFFFF;\">governance<\/strong>, and <strong style=\"color: #FFFFFF;\">responsible AI practices<\/strong>. Companies are focusing on improving <strong style=\"color: #FFFFFF;\">transparency<\/strong>, reducing <strong style=\"color: #FFFFFF;\">algorithmic bias<\/strong>, strengthening accountability, and ensuring compliance with emerging AI regulations and industry standards. This shift reflects a growing recognition that successful AI adoption depends not only on model performance but also on building systems that are trustworthy, explainable, and aligned with legal and ethical expectations.\n  <\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Real World Examples of AI Ethics Issues<\/strong><\/h2>\n\n\n\n<p>Several real-world incidents have highlighted the importance of ethical AI practices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Facial Recognition Bias<\/strong><\/h3>\n\n\n\n<p>Some facial recognition systems showed lower accuracy for women and people with darker skin tones because training datasets lacked diversity.<\/p>\n\n\n\n<p>This raised concerns about fairness and discrimination in AI systems.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Biased Hiring Algorithms<\/strong><\/h3>\n\n\n\n<p>Certain AI recruitment systems favored specific demographic groups due to biased historical hiring data.<\/p>\n\n\n\n<p>Companies had to redesign these systems to reduce unfair outcomes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Social Media Recommendation Systems<\/strong><\/h3>\n\n\n\n<p>AI-powered recommendation engines sometimes promote harmful or misleading content because engagement metrics prioritize clicks and watch time.<\/p>\n\n\n\n<p>This has increased discussions around AI accountability and platform responsibility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Responsible AI and AI Governance<\/strong><\/h2>\n\n\n\n<p>Responsible AI refers to building AI systems that align with ethical standards, human values, and regulatory requirements.<\/p>\n\n\n\n<p>AI governance provides the policies, frameworks, and processes needed to manage AI responsibly within organizations.<\/p>\n\n\n\n<p>Strong AI governance typically includes:<\/p>\n\n\n\n<ol>\n<li>Ethical AI guidelines<\/li>\n\n\n\n<li>Risk assessment processes<\/li>\n\n\n\n<li>Human oversight mechanisms<\/li>\n\n\n\n<li>Data governance policies<\/li>\n\n\n\n<li>AI auditing and monitoring<\/li>\n\n\n\n<li>Compliance with AI regulations<\/li>\n<\/ol>\n\n\n\n<p>Large technology companies and governments are now investing heavily in AI governance frameworks to improve safety and accountability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Explainable AI and Transparency<\/strong><\/h2>\n\n\n\n<p>Many modern AI systems use deep learning models that can be difficult to interpret.<\/p>\n\n\n\n<p>Explainable AI aims to solve this problem by making AI decisions easier to understand for users, developers, and regulators.<\/p>\n\n\n\n<p>Explainable AI helps organizations:<\/p>\n\n\n\n<ol>\n<li>Improve user trust<\/li>\n\n\n\n<li>Detect bias and errors<\/li>\n\n\n\n<li>Support regulatory compliance<\/li>\n\n\n\n<li>Increase transparency in AI systems<\/li>\n\n\n\n<li>Enable better debugging and monitoring<\/li>\n<\/ol>\n\n\n\n<p>For example, a healthcare AI model should explain why it recommended a particular diagnosis instead of simply providing an output.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>AI Regulations Around the World<\/strong><\/h2>\n\n\n\n<p>Governments are actively developing AI regulations to reduce risks and improve accountability.<\/p>\n\n\n\n<p>Some important developments include:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>European Union AI Act<\/strong><\/h3>\n\n\n\n<p>The European Union introduced comprehensive AI regulations focused on risk classification, transparency, and safety requirements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>United States AI Policies<\/strong><\/h3>\n\n\n\n<p>The United States is developing AI governance initiatives focused on responsible innovation, privacy, and national security.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>India\u2019s AI Initiatives<\/strong><\/h3>\n\n\n\n<p>India is promoting ethical AI adoption through policy discussions, digital governance frameworks, and responsible AI development programs.<\/p>\n\n\n\n<p>As AI adoption grows, regulatory frameworks will continue evolving globally.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Best Practices for Building Ethical AI Systems<\/strong><\/h2>\n\n\n\n<p>Organizations can follow several best practices to improve responsible AI development.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Use Diverse and High Quality Data<\/strong><\/h3>\n\n\n\n<p>Balanced datasets help reduce bias and improve fairness in AI systems.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conduct Bias Audits<\/strong><\/h3>\n\n\n\n<p>Regular testing helps identify discriminatory patterns or unfair outcomes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Maintain Human Oversight<\/strong><\/h3>\n\n\n\n<p>Human involvement remains essential for reviewing sensitive or high-impact AI decisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Improve Transparency<\/strong><\/h3>\n\n\n\n<p>Organizations should clearly explain how AI systems work and how data is used.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prioritize Privacy<\/strong><\/h3>\n\n\n\n<p>Strong security measures and ethical data collection practices help protect user information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Continuously Monitor AI Systems<\/strong><\/h3>\n\n\n\n<p>AI models should be monitored regularly to detect drift, errors, or unintended behavior over time.<\/p>\n\n\n\n<p>Ethical practices are becoming important across <a href=\"https:\/\/www.guvi.in\/blog\/real-world-machine-learning-applications\/\" target=\"_blank\" rel=\"noreferrer noopener\">real-world machine learning applications<\/a>.\u00a0<\/p>\n\n\n\n<p>If you want to build real-world AI applications and understand concepts like ethical AI, machine learning, NLP, and deep learning, explore <strong>HCL GUVI\u2019s<\/strong> industry-focused <a href=\"https:\/\/www.guvi.in\/courses\/machine-learning-and-ai\/mastering-ai-and-machine-learning\/?utm_source=blog&amp;utm_medium=hyperlink&amp;utm_campaign=What+is+AI+Ethics%3F+Building+Responsible+AI+Systems\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>AI and Machine Learning<\/strong><\/a> programs designed for beginners and professionals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Future of AI Ethics<\/strong><\/h2>\n\n\n\n<p>AI ethics will become even more important as AI systems grow more powerful and autonomous.<\/p>\n\n\n\n<p>Future trends in ethical AI may include:<\/p>\n\n\n\n<p>&nbsp;\u2022 Stronger AI regulations worldwide<br>\u2022 Advanced explainable AI techniques<br>\u2022 Better bias detection systems<br>\u2022 Human-centered AI design approaches<br>\u2022 Improved AI governance standards<br>\u2022 Increased focus on trustworthy AI development<\/p>\n\n\n\n<p>Organizations that prioritize ethical AI today will likely build stronger trust, better compliance, and more sustainable innovation in the future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>AI ethics plays a critical role in ensuring artificial intelligence systems remain fair, transparent, accountable, and trustworthy.<\/p>\n\n\n\n<p>As AI continues influencing business operations and everyday life, organizations must focus on responsible AI practices to reduce risks and protect users. Ethical AI is no longer optional. It is becoming a core requirement for building sustainable and reliable AI systems.<\/p>\n\n\n\n<p>Understanding AI ethics helps developers, businesses, and students create technologies that not only perform efficiently but also align with human values and societal expectations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQs<\/strong><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1780249922906\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>1. What is AI ethics?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>AI ethics refers to the principles and guidelines used to ensure AI systems operate fairly, transparently, responsibly, and safely.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1780249937995\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>2. Why is fairness important in AI?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Fairness helps prevent discrimination and ensures AI systems treat individuals equally without biased outcomes.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1780249954325\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>3. What is explainable AI?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Explainable AI refers to AI systems that provide understandable explanations for their decisions and predictions.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1780249967043\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>4. What are the biggest ethical challenges in AI?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Some major challenges include bias in AI, privacy risks, lack of transparency, misinformation, and accountability concerns.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1780249991538\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>5. What is responsible AI?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Responsible AI involves developing and using AI systems in ways that align with ethical principles, regulations, and human values.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Artificial Intelligence is transforming various industries faster than ever before. While these AI systems are now responsible for making human decisions that impact sectors like healthcare, finance, education, and cybersecurity, concerns arise over fairness, privacy, accountability, and transparency of these technologies that improve efficiency and drive innovation. Herein lies the importance of AI ethics. AI [&hellip;]<\/p>\n","protected":false},"author":63,"featured_media":113738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[933],"tags":[],"views":"24","authorinfo":{"name":"Vishalini Devarajan","url":"https:\/\/www.guvi.in\/blog\/author\/vishalini\/"},"thumbnailURL":"https:\/\/www.guvi.in\/blog\/wp-content\/uploads\/2026\/06\/what-is-ai-ethics-300x115.webp","jetpack_featured_media_url":"https:\/\/www.guvi.in\/blog\/wp-content\/uploads\/2026\/06\/what-is-ai-ethics.webp","_links":{"self":[{"href":"https:\/\/www.guvi.in\/blog\/wp-json\/wp\/v2\/posts\/113219"}],"collection":[{"href":"https:\/\/www.guvi.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.guvi.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.guvi.in\/blog\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/www.guvi.in\/blog\/wp-json\/wp\/v2\/comments?post=113219"}],"version-history":[{"count":3,"href":"https:\/\/www.guvi.in\/blog\/wp-json\/wp\/v2\/posts\/113219\/revisions"}],"predecessor-version":[{"id":113736,"href":"https:\/\/www.guvi.in\/blog\/wp-json\/wp\/v2\/posts\/113219\/revisions\/113736"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.guvi.in\/blog\/wp-json\/wp\/v2\/media\/113738"}],"wp:attachment":[{"href":"https:\/\/www.guvi.in\/blog\/wp-json\/wp\/v2\/media?parent=113219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.guvi.in\/blog\/wp-json\/wp\/v2\/categories?post=113219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.guvi.in\/blog\/wp-json\/wp\/v2\/tags?post=113219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}